Roles & responsibilities
- Solution Configuration & Deployment: Configure Salesforce Data Cloud components such as Data Streams, Data Model Objects (DMOs), Calculated Insights, and Segmentation. Ensure accurate setup and alignment with client requirements for seamless data activation.
- Data Integration & Identity Resolution: Design and implement data ingestion pipelines and identity resolution processes to unify customer profiles across Salesforce and external systems.
- Platform Integration: Integrate Data Cloud with Salesforce Marketing Cloud, Sales/Service Cloud, and third-party platforms using APIs, connectors, and middleware tools for end-to-end data flow.
- Requirement Analysis & Documentation: Participate in client workshops to gather business requirements and translate them into detailed technical specifications and configuration steps.
- System Monitoring & Optimization: Perform platform health checks, troubleshoot issues, and optimize system performance to ensure stability, scalability, and compliance.
Mandatory technical skills
- Hands-on experience in Salesforce Data Cloud configuration, including Data Streams, Data Model Objects (DMOs), Calculated Insights, Segmentation, and Activation.
- Strong knowledge of data ingestion pipelines, identity resolution logic, and real-time data activation across Salesforce and external systems.
- Proficiency in integrating Data Cloud with Salesforce Marketing Cloud, Sales/Service Cloud, and third-party platforms using APIs, connectors, and middleware tools.
- Technical expertise in data modeling, transformation, and SQL-based querying for Calculated Insights.
- Understanding of data privacy, consent management, and governance principles within the Salesforce ecosystem.
Educational qualifications
- B.E./B.Tech/MBA from a reputed institution.
- 2 - 7 years of total experience in Salesforce consulting and delivery roles.
- Salesforce Certifications (e.g., Data Cloud Consultant, Marketing Cloud Consultant) preferred.
- Prior experience in a consulting environment or Big 4 setup is desirable.
