The Marketing Data Analytics Manager is responsible for driving data-informed decision-making within the Marketing team by analyzing customer and member behavior, campaign performance, and market trends. This role transforms large and complex datasets into actionable insights that enhance customer engagement, optimize marketing strategies, and improve overall business performance. The ideal candidate has strong experience in handling high-volume data, preferably within the retail or related industry, and possesses a deep understanding of consumer purchasing behavior.
- Analyze large datasets to identify trends, patterns, and insights related to customer purchasing behavior and engagement
- Develop and maintain dashboards and reports to track marketing performance, campaign effectiveness, and key business metrics
- Provide actionable recommendations to improve marketing strategies, promotions, and member retention initiatives
- Partner with cross-functional teams to align data insights that optimizes decision making to achieve business objectives
- Design and implement customer segmentation models to support targeted marketing campaigns
- Ensure data accuracy, integrity, and consistency across all reporting platforms
- Translate complex data findings into clear, business-friendly insights for stakeholders and leadership
- Support A/B testing and other experimental frameworks to evaluate marketing initiatives
- Continuously improve analytics processes, tools, and methodologies
QUALIFICATIONS
- Bachelor's degree in Data Analytics, Statistics, Engineering, IT, Business, or a related field
- At least 3 years of experience in data analytics, preferably within the retail or related industry
- Proven experience handling large and complex datasets and generating meaningful insights
- Strong analytical and problem-solving skills with high attention to detail
- Proficiency in data tools such as SQL, Excel and any visualization tools (e.g., Power BI, Tableau)
- Experience in customer analytics, marketing analytics, or consumer behavior analysis is highly preferred
- Experience with CRM systems, loyalty programs, or membership data is a plus
- Background in retail, e-commerce, or membership-based businesses
- Experience in handling large and complex data sets
- Proficiency in data tools such as SQL, Excel and any visualization tools (e.g., Power BI, Tableau)
KEY COMPETENCIES
- Data-Driven Decision Making
- Business Acumen
- Strategic Thinking
- Attention to Detail
- Problem Solving
- Communication & Storytelling
WHY JOIN US
- Play a key role in shaping data-driven marketing strategies
- Work with large-scale customer and membership datasets
- Collaborate with cross-functional teams across the organization
- Opportunity to drive impact in a fast-paced retail environment
