Key Accountabilities
- Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.
- Execute database marketing strategies across inbound, outbound, and paid media channels aligned with global and regional marketing goals.
- Support campaign planning, audience development, execution, tracking, and ad-hoc marketing requests to ensure timely delivery.
- Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
- Monitor automated triggers and evergreen campaigns and resolve defects.
- Perform data discovery and exploration to identify and correct data quality issues.
- Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
- Ensure global process compliance and adherence to legal and privacy requirements.
- Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.
Key Metrics
- Flawless execution of campaigns and campaign automations.
- On-time delivery of audience creation, points postings, sweeps, batch registrations, and other campaign deliverables.
- Zero-error monitoring of automated and trigger-based list pulls.
- Production efficiency and campaign optimization improvements.
- Effective workload forecasting and response to escalations.
Education
- Bachelor's or Master's degree in Marketing Sciences or a related discipline, or equivalent work experience.
Experience
- 2–5 years of experience with a strong emphasis on business and marketing analytics.
- Preferred experience in:
- CRM and campaign management
- Direct and indirect marketing
- Multi-channel marketing
- Travel or hospitality industry marketing environments
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