KEY RESPONSIBILITIES
- Craft reports incorporating information (pertinent graphs and charts), insights, and recommendations for digestible consumption of campaign stakeholders (clients or internal members)
- Regularly update internal trackers (e.g., Media Review Sheet)
- Platform support and implementation for tools used in creating reports for Paid, Owned, and Earned media pillars.
- Provide support to internal members on technical requirements including website and app audit and tag management and implementation. This involves driving the tag development process, supporting a tag management process, and expanding the tagging structure to provide accurate reporting.
- Work with the campaign management and account management or client services teams to ensure that all imperative platform trackers are properly implemented, any new technologies being deployed are understood, and the integrity of the data being collected, campaign objectives, KPIs and reporting requirements are clearly aligned.
KEY COMPETENCIES AND SKILLS
- Knowledge and understanding of the following:
- Social Media Listening
- Digital Marketing
- Various ad-tech/mar-tech, CRM, cloud & development platforms
- Best analytics tools in the digital ad industry
- Campaign optimization
- Reporting and data analysis - platforms and reports
- Defining key campaign metrics - CPA, CPI, ROI, CLV, ROAS
- Website/app tracking and tag management
- Data Visualization
- Strong Mathematical and Problem Solving Skills
- Strong Data Management and Analytical Skills
- Proficiency with MS office applications, Google Marketing Platform, and digital dashboards Strong Communication and Presentation Skills
QUALIFICATIONS
- Bachelor's degree in any of the following: Marketing, Communication, Advertising, Computer Science, Statistics, Math, IT, or any related field
- At least a year of experience in Digital Marketing, Data Analytics, and any of the following: Social Media Listening (ie Radian6, Sysomos, Talkwalker), Multiple Digital Media Channels, Digital Strategy / Performance Marketing, Web Analytics (ie Adobe Analytics, GA360), App Analytics (ie Firebase, Appsflyer, Kochava), Tag Management (ie Google Tag Manager, Adobe DTM), Data Management
