Data & AI Consulting Manager / Senior Manager

The Practice - A Brief Sketch

The Industry and Process Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Service Transformation, Marketing Transformation, and Commerce and Sales. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

Key Responsibilities include:

Client & Practice Leadership

• Serve as executive sponsor for senior client relationships focused on Marketing Mix Modeling (MMM), Customer Data Platforms (CDP), and marketing measurement engage with CMOs, CDOs, and Analytics leaders.

• Define and scale Accenture's MMM and CDP point of view-building solution offerings, accelerators, operating models, and global delivery capabilities.

MMM & Marketing Measurement

• Lead end-to-end MMM programs across Bayesian/hierarchical and multiplicative modeling, adstock, saturation, causal/incrementality methods, attribution, optimization, validation, and business translation.

• Integrate MMM with broader measurement frameworks to provide decision-ready views of marketing effectiveness and guide media investment and budget allocation.

Customer Data Platforms & Data Activation

• Lead CDP strategy and implementation, including customer data ingestion, identity resolution, profile unification, segmentation, activation, governance, and martech integration.

• Design scalable customer data and activation use cases connecting first-party data, analytics, measurement, personalization, and customer journeys to measurable business outcomes.

Agentic AI & Innovation

• Apply Agentic AI and LLM-based capabilities to enhance MMM, CDP, and marketing analytics workflows design or orchestrate AI agents to automate analytics tasks, generate insights, and accelerate decisions.

#LI-PH

Your experience counts!

• 12+ years in MMM, CDP, customer data, data engineering, and/or related consulting proven experience leading cross-functional teams and senior client engagements. Marketing domain experience is preferred.

• Master's/PhD in Statistics, Econometrics, Computer Science, Marketing Analytics, or related quantitative field preferred

Skills & Expertise

• MMM: Bayesian/hierarchical and multiplicative modeling, adstock & saturation, causal/incrementality methods, attribution, optimization, model validation, and business translation.

• CDP: Customer data strategy, identity resolution, profile unification, segmentation, data governance, activation, martech integration, and customer journey use cases.

• Cloud & Data: Azure/AWS/GCP, data platforms, MLOps, Python/R, SQL, dbt, Spark, BigQuery, Databricks, Snowflake, and scalable data pipelines experience building and scaling analytics teams is preferred.

• Executive presence, strategic storytelling, C-suite stakeholder alignment, and the ability to translate MMM/CDP capabilities into measurable business value

Good to Have!

• Agentic AI experience designing, building, orchestrating, or deploying Agentic AI / LLM-based solutions is required, including multi-agent workflows tool use, evaluation, and governance.

• Advanced experience in Data Driven Merchandizing which involves setting up Pricing/Promotions/Assortment Optimization capabilities across retail/CPG clients.

• Knowledge of price/discount elasticity estimation.

• Experience in working with non-linear optimization techniques.

• Proficiency in Statistical Timeseries models, store clustering algorithms, descriptive analytics to support merch AI capability.

What's in it for you

• Lead high-visibility marketing analytics mandates for global Fortune 500 clients across MMM, MTA, data pipelines, and full-funnel measurement.

• Work with Accenture's certified cloud architects (Azure, AWS, GCP) and data engineers to build enterprise-grade analytics platforms.

• Access Accenture's AI & Data Centers of Excellence-frontier Agentic AI frameworks, proprietary accelerators, and executive leadership development.

• Shape global thought leadership Accenture sponsors cloud certifications and advanced analytics credentials.

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network - a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit

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About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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