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Customer Lifecycle Marketing Manager
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Customer Lifecycle Marketing Manager
MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC.Fresher
- Posted 6 hours ago
- Be among the first 10 applicants
Job Description
- World-class portfolio
- Career progression, competitive salary package
About Our Client
The hiring company is a large organization within the leisure, travel, and tourism industry, known for offering premium services and experiences to its customers. It operates in a fast-paced environment and is committed to delivering high-quality outcomes in a competitive market.
Job Description
- Lead end-to-end CRM and customer engagement operations, ensuring the successful delivery of campaigns across multiple digital channels.
- Develop operational plans that align marketing priorities with campaign execution capabilities.
- Manage campaign workflows including intake, prioritisation, development, testing, deployment, and post-launch monitoring.
- Oversee customer lifecycle programmes covering acquisition, onboarding, engagement, retention, reactivation, and loyalty initiatives.
- Establish robust campaign governance, quality assurance frameworks, and risk management processes.
- Lead, coach, and develop a high-performing team of CRM and customer engagement professionals.
- Drive campaign planning, resource allocation, workload management, and operational capacity forecasting.
- Monitor campaign performance and implement continuous optimisation initiatives through testing and analytics-driven insights.
- Collaborate with marketing, analytics, technology, digital, and business stakeholders to deliver strategic customer engagement programmes.
- Champion process improvement, automation, and operational excellence to enhance efficiency and customer experience outcomes.
The Successful Applicant
- Proven experience leading CRM, lifecycle marketing, customer engagement, marketing automation, or direct marketing operations.
- Strong expertise in customer journey management, segmentation, personalisation, and omnichannel marketing.
- Demonstrated people leadership experience with the ability to develop and manage high-performing teams.
- Strong analytical, operational, and stakeholder management capabilities with a focus on performance optimisation.
- Experience working with CRM platforms such as Braze, marketing technologies, campaign governance frameworks, and data-driven marketing environments.
What's on Offer
- Competitive salary & benefits package.
- Opportunity to lead large-scale customer engagement initiatives with significant business impact.
- Collaborative and innovative environment focused on digital transformation, customer experience, and marketing excellence.
- Full onsite work setup.
Contact
Althea Angeles
Quote job ref
JN-092026-7103976
Phone number
+63 277952821
More Info
Key Skills
marketing technologies
direct marketing operations
CRM lifecycle marketing
data-driven marketing
customer journey management
omnichannel marketing
personalisation
campaign governance frameworks
About Company
