Customer Lifecycle Marketing Manager - Global Beauty Retail

We are a growing beauty and lifestyle company dedicated to helping customers look and feel their best through inspiring products, memorable brand experiences, and customer-first innovation. Our focus is on building meaningful connections with consumers through seamless omnichannel experiences that drive engagement, loyalty, and long-term brand affinity.

Responsibilities:

• Develop and execute integrated digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth across all digital channels.
• Own and optimise the end-to-end customer journey, leveraging customer insights, segmentation, and personalisation to enhance conversion, retention, and loyalty.
• Manage and optimise multi-channel marketing campaigns across paid media, social media, CRM, email, influencer partnerships, SEO, and content marketing.
• Analyse customer behaviour, campaign performance, and market trends to identify growth opportunities and improve customer experience, customer lifetime value, and return on investment.
• Collaborate with Brand, eCommerce, Retail, CRM, and Customer Experience teams to deliver seamless omnichannel experiences and achieve commercial objectives

Key success metrics:

• Customer Acquisition Cost (CAC)
• Conversion & Sales Growth
• Return on Ad Spend (ROAS)
• Customer Retention & Lifetime Value
• Digital Revenue Contribution & Engagement Metrics