CUSTOMER LIFECYCLE MARKETING LEAD

Abenson

Philippines, Quezon City

4-6 Years

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Posted 14 days ago
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Job Description

Job Description

Job Qualification

Bachelor's Degree in Marketing, Business Administration, Communications, Information Systems, or related fields
4–6+ years of experience in CRM/CDEP, digital marketing, loyalty, or mobile app marketing
At least 1–2 years of people management experience
Experience in retail, e-commerce, or omnichannel environments preferred
Familiarity with mobile app journeys, push notifications, and in-app engagement strategies

Job Summary

Lead overall mobile app and loyalty marketing strategy aligned with business goals
Manage and mentor team members (Campaign Management & Customer Lifecycle Marketing)
Oversee end-to-end omnichannel campaign planning and execution across all touchpoints
Design and optimize customer lifecycle journeys within the app and loyalty program
Translate business and customer insights into marketing initiatives, features, and enhancements

Requirement

Education

College Degree

GPA

Work Experience

Employment Status

Probationary 1 Month(s)

Work Location

Grade Category

MANAGERIAL LEVEL

Compensation & Benefit

Job Available Date

19 May 2026 - 31 Dec 2026