Customer Business Development Specialist (GMA)
Customer Business Development Specialist (GMA)
unilab, inc.- Posted 3 months ago
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Job Description
Key Responsibilities
- Account Leadership & Stakeholder Management
- Independently manage assigned key account with minimal supervision
- Build and sustain strong relationships with key influencers of assigned account/branches
- Establish effective collaboration with internal stakeholders (Business Units, Marketing, and support teams)
- Sales Delivery & Financial Accountability
- Drive achievement of channel targets: 100% delivery of sales targets across assigned areas/branches and business units
- Ensure efficient spend of trade investments in area of responsibility, within agreed ROI
- Account Execution & Business Growth
- Lead monthly account/branch engagement to drive sell-in and execution of:
- Category initiatives, trade programs, and promotions
- New product launches and pipeline initiatives
- Pricing updates, delivery schedules, and company policies
- Monitor and manage:
- Inventory levels, stock availability, and offtake performance
- Execution and evaluation of in-store programs, on time and in full
- Identify growth opportunities and address gaps in availability, presence and execution: drive win in-store for Unilab products vs competition
- Cross-Functional Collaboration & Enablement
- Partner with Business Units and Marketing Divisions to:
- Align on brand initiatives, promotions, pipeline products, and pricing changes
- Resolve brand, operational, and account/branch-related issues
- Coordinate support for trade activities (e.g., display rentals, promo requirements)
- Provide timely and accurate account/branch insights, including:
- Offtake, inventory, and delivery performance
- Inputs to sales forecasts and planning (via Mercury Stock Transfer)
- Competitor activities
- Feedback on account policies, guidelines, and compliance
- TPA Coordination & Capability Building
- Work closely with TPA Operations Managers to ensure:
- Delivery of expected output from third-party branch merchandisers
- Strong execution of trade and merchandising programs across branches
- Support capability development by:
- Providing training inputs and enabling materials for field teams
- Developing data-driven, persuasive selling tools for use in account engagement
- Bachelor's degree in any four-year course.
- At least 3–6 years of relevant work experience in Key Account Management.
- Experience in managing Mercury Drug branches is a strong advantage.
- Strong skills in Key Account Management, Negotiation, Influencing, and Business Presentations.
- Currently based in GMA or has significant work experience in the region.
- Demonstrates strong relationship-building, communication, and stakeholder management skills
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