CRM Specialist/CRM Lead
Job Overview
We are looking for a CRM Lead who can own and optimize the end-to-end lifecycle of SMS campaigns for the brand. This role focuses on retention - driving reactivation, loyalty, and player value through timely, relevant, and segmented SMS communications across casino, sportsbook, and promotional campaigns.
Key Responsibilities
- SMS Strategy & Calendar Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
- Campaign Setup & Execution Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
- Segmentation & Targeting Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
- Copy Development Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
- Performance Monitoring Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
- Tech & Vendor Coordination Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols.
- Compliance & Risk Management Ensure all messages adhere to ASC, PAGCOR, and telco guidelines
Requirements
- 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
- Proven hands-on experience running high-volume SMS campaigns and A/B tests.
- Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
- Experience working with telco dashboards, SMS platforms, or CRM tools.
- Familiarity with omnichannel approaches: SMS + Viber + email or push.
- Detail-oriented, proactive, and comfortable with performance reporting.
Salary Package (Specialist) : 30,000.00 45,000.00 Salary Package up to 70,000.00
9 hours inclusive of 1 hr break from 8:0010:00 AM (flexible start
time) to 5:007:00 PM (flexible end time)
WORK LOCATIONS: QC
WORK SCHEDULE: Monday Friday / Full work onsite set up
