Job Specification
- 3+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred)
- Must have hands-on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics
- Familiarity with multi-channel CRM flows, especially SMS, followed by Viber, email, and push
- Strong understanding of user lifecycle management, segmentation logic, and behavior-driven marketing
- Comfortable working with telco dashboards, SMS platforms, or CRM APIs
Job Description
- Plan and manage a unified CRM calendar across SMS, Viber,
email, and push - aligned with retention and product goals.
- Build, launch, and monitor lifecycle campaigns using Optimove, with SMS as the primary channel for communication.
- Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real-time and scheduled triggers.
- Work with Creative and Product teams to craft engaging, personalized content that's channel-appropriate and brand-aligned.
- Monitor delivery, engagement, opt-out rates, and conversion metrics across all channels; provide actionable recommendations for improvement.
- Ensure all communications meet PAGCOR, ASC, and telco
regulations (e.g., disclaimers, opt-out logic, frequency limits).
Salary Range: (Lead Position) : up to 80,000.00 based on skills and relevant experience.
Salary Range: (Specialist Position) : 50,000.00 60,000.00 based on skills and relevant experience.
Work Schedule
- On-site setup
- 9 hours inclusive of 1 hr break from 8:0010:00 AM (flexible start time) to 5:007:00 PM (flexible end time)
