CRM Senior Analyst - Fintech

A leading consumer finance and fintech company that provides accessible installment financing, cash loans, and digital lending solutions to underserved customers through a technology-driven and customer-centric approach.

• CRM Strategy & Optimization: Develop, implement, and optimize CRM strategies to enhance customer acquisition, xsell, engagement and loyalty.
• Data Analysis & Insights: Analyze customer data to identify trends, behaviors, and opportunities for improved marketing and sales strategies.
• Segmentation & Targeting: Create customer segments based on behavioral, demographic, and transactional data to improve personalization and campaign performance.
• Campaign Performance Measurement: Track, analyze, and report on the effectiveness of CRM campaigns, providing actionable recommendations.
• Cross-Functional Collaboration: Work with marketing, sales, risk and IT teams to ensure seamless CRM integration across various platforms and channels.
• System Management: Maintain and enhance CRM tools, ensuring data accuracy, integrity, and usability for all stakeholders.
• Automation & Efficiency: Identify and implement automation opportunities within the CRM system to improve efficiency and effectiveness.
• Customer Journey Mapping: Develop insights into customer journeys and lifecycle marketing, leveraging data to improve user experience and retention.
• Compliance & Best Practices: Ensure CRM activities align with data privacy regulations and industry best practices.