CRM Manager (F&B/QSR)

5-7 Years

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Early Applicant

Job Description

Key Responsibilities

CRM Strategy & Management

Develop and manage CRM programs, including database management, customer segmentation, and lifecycle marketing campaigns.
Design and execute strategies to improve customer acquisition, retention, and loyalty.

Campaign Execution

Plan and implement multi-channel marketing campaigns across email, SMS, push notifications, and other digital platforms.
Monitor campaign performance and optimize based on data insights and KPIs.

Website & Digital Management

Oversee website strategy, performance, and continuous optimization.
Ensure websites effectively support marketing initiatives and business objectives.

Data Analytics & Insights

Analyze customer data, campaign performance, and user behavior to generate actionable insights.
Track key metrics and provide regular reports to stakeholders.

Stakeholder & Vendor Management

Systems Integration

Qualifications

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
At least 5–7 years of experience in CRM, digital marketing, or related roles.
Strong hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar tools).
Proficiency in data analysis, reporting, and campaign performance tracking.
Experience in website management and working with digital agencies is an advantage.
Strong project management, communication, and problem-solving skills.

Preferred Industry Background