CRM & Loyalty Marketing Manager

MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC.

5-7 Years

PHP 1,440,000 - 1,441,000 per month

Philippines

Posted 9 hours ago
Be among the first 10 applicants

Job Description

International consumer goods company
Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a recognised market leader in the services industry, known for delivering premium customer experiences and building lasting customer relationships. The organisation is embarking on an exciting phase of customer transformation and is seeking an experienced CRM and Loyalty Marketing Lead to shape its customer engagement strategy.

Job Description

Develop and manage customer segmentation strategies based on customer behaviour, engagement, value, treatment history, and loyalty status.
Design and optimise customer lifecycle journeys across onboarding, activation, repeat usage, retention, reactivation, and loyalty progression.
Translate customer insights and performance data into targeted CRM and retention marketing initiatives.
Lead the strategy, governance, and ongoing enhancement of the organisation's loyalty programme.
Define membership structures, rewards frameworks, benefits, tier progression, earning, and redemption mechanics.
Establish contact strategies across email, SMS, outbound engagement, and other customer communication channels.
Develop and manage a CRM campaign calendar, ensuring effective planning and execution of customer initiatives.
Partner closely with analytics, operations, technology, finance, and marketing teams to deliver customer programmes successfully.
Monitor CRM, retention, loyalty, and campaign performance, identifying opportunities to improve engagement and commercial outcomes.
Drive continuous testing, optimisation, and innovation to enhance customer experience and maximise programme effectiveness.

The Successful Applicant

5-7 years experience in CRM, loyalty marketing, customer retention, lifecycle marketing, or customer value management.
Proven experience developing customer segmentation frameworks and end-to-end lifecycle marketing programmes.
Strong background in loyalty programme management, customer engagement strategies, and retention initiatives.
Demonstrated ability to translate customer insights and analytics into practical and commercially effective marketing programmes.
Strong stakeholder management, project leadership, and commercial acumen within a customer-focused environment.

What's on Offer

Opportunity to shape and lead theCRM, loyalty, and customer engagement strategy of a respected company
High visibility role with significant cross-functional collaboration and influence on business performance.
Competitive salary & benefits package.

Contact

Lyca Arellano

Quote job ref

JN-072026-7070535

Phone number

+63 02 7795 2810