The CRM & Content Marketing Manager will play a critical role in the success of the Sumisho Customer App, leading the planning, creation, and execution of customer communications across key digital touchpoints, including mobile app, SMS, push notifications, in-app messages, email, social media, website, and FAQs.
This role goes beyond coordination—you will actively create and manage content in-house, translating customer insights and business goals into clear, meaningful, and engaging communication that supports app adoption, customer engagement, retention, and long-term loyalty.
You will be directly contributing to how our customers experience and interact with the Sumisho digital ecosystem.
Key Responsibilities
- Plan and manage end-to-end CRM communication calendars (pre- to post-launch) for the Customer App
- Develop and execute targeted communication strategies based on customer segments and behavior
- Create customer-facing content including SMS, push notifications, email, in-app messages, and social media captions
- Produce onboarding guides, FAQs, tutorials, and educational materials to support app usability and customer understanding
- Collaborate with cross-functional teams (Marketing, Customer Service, App, Data & CRM) to ensure alignment and drive app engagement performance
- Monitor and improve content effectiveness based on engagement metrics and customer insights
- Ensure all communication reflects a consistent, clear, and customer-friendly brand voice
What We're Looking For
We welcome employees who are eager to learn, grow, and contribute to our digital transformation journey through the Sumisho Customer App Project.
- Strong interest in customer communication, digital engagement, content creation, or marketing initiatives
- Excellent written communication and copywriting skills, with the ability to create clear, helpful, and customer-friendly messages
- Willingness and ability to learn CRM, digital marketing, customer engagement strategies, and new digital tools
- Customer-centric mindset with a genuine desire to improve customer experience and build customer trust
- Ability to understand customer needs and translate insights into practical communication and content ideas
- Basic proficiency in presentation and content creation tools such as Canva, PowerPoint, or similar platforms
- Strong collaboration and stakeholder management skills, with the ability to work effectively across different teams
- Good organizational and project coordination skills, with the ability to manage multiple priorities and deadlines
- Curiosity to learn from data, customer behavior, and performance metrics to continuously improve communication effectiveness
- A proactive, adaptable, and growth-oriented attitude, especially when working in a fast-paced digital environment
Ideal for Employees Who Want To:
- Gain exposure to CRM and customer engagement strategies
- Develop content marketing and digital communication expertise
- Be part of a high-impact company initiative supporting the Sumisho Customer App
- Work closely with Marketing, Customer Service, Data Analytics, and Digital teams
- Build new skills in customer experience, app engagement, content planning, and digital marketing
