Job Description
About The Role
This is a Campaigns & CRM Associate position responsible for managing weekly communications planning, campaign execution, and performance tracking across multiple channels including SMS, email, and loyalty programs.
Key responsibilities
Own weekly comms planning: SMS (3/week) and email newsletter topics (2/week) in coordination with the Content Producer
Draft SMS copy and email outlines using approved tone and templates; maintain a copy bank
Manage Terry's Circle operations: monthly voucher calendar, campaign schedule, push notification copy drafts, and performance tracking
Coordinate with eComm for website content support and ensure correct linking/UTMs
Maintain KPI dashboard: outputs, clicks/replies where available, redemptions via codes, branch feedback
Draft monthly Marketing report (narrative + KPI tables) by 5th working day
Publish comms plan on Mondays; align with branches/eComm on week priorities
Check results and branch feedback on Wednesdays/Saturdays; adjust next week's plan
Consolidate metrics and draft report at end of month
About You
Strong writing and structuring skills; comfortable with concise copy
Comfortable with spreadsheets and basic reporting
Highly organized; can manage multiple deadlines weekly
Understands loyalty mechanics and promo governance
Experience with email tools/CRM and UTM tracking (nice-to-have)
Basic Meta ads knowledge (retargeting/boost governance) (nice-to-have)
