CRM Analyst III

About The Job

The CRM Analyst III will drive data-informed decision-making to optimize customer relationship strategies. By delivering actionable insights, enhancing data quality, and supporting precision-targeted campaigns, this role ensures that CRM initiatives maximize customer engagement, loyalty, and revenue growth. The role will lead complex segmentation and predictive modeling initiatives, mentors junior staff, and translates advanced insights into strategic recommendations that maximize customer lifetime value.

What You'll Do

• Customer Data Analysis:
  
  

Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.

• Campaign Strategy Support:
  
  

Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.

• Performance Measurement:
  
  

Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.

• Segmentation and Targeting:
  
  

Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.

• Data Quality Management:
  
  

Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.

• Optimization and Testing:
  
  

Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.

• Reporting and Insights:
  
  

Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.

• Collaboration and Enablement:
  
  

Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities, integrate new data sources, and support technology-driven improvements.

What You Need To Have

• Bachelor's degree in data analytics, business, marketing, statistics, computer science, or a related field
• Coding knowledge regardless language
• Systematic Problem Solving
• 4 years of experience in analytical environment
• Proactive problem solver
• Analytical mind and well organized and can be trusted to pay attention to detail
• Excellent communication skills, ability to effectively communicate with senior management
• Fluent English spoken and written
  
  

Nice To Have

• Master's degree in data analytics, business, marketing, statistics, computer science, or a related field
  
  

Job Perks You'll Enjoy

• Permanent dayshift schedule
• Up to 20% variable quarterly performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefits
• Internal Career Mobility
  
  

Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto No Small Roles, Everyone is Important is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success. We're all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn't matter where you're from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.