About Ikigai Cases
Ikigai Cases is a family-owned e-commerce business selling premium metal pill cases. The business was founded in Washington DC in 2021 by two brothers and has been operated as a family business since then. Over four years, the company has grown to selling thousands of pill cases every month and double-digit team members, including a thriving remote team.
Our mission is simple: to make exceptional pill cases and provide exceptional customer service. We uphold this commitment by managing our fulfillment operations in-house and offering exemplary service to our customers.
What You Are Responsible For
We're hiring a Creative Strategist to help run Ikigai's Meta Ads creative team.
You'll work directly with the Senior Creative Strategist and operate at the center of our creative engine: researching customer psychology, developing new angles and hooks, writing briefs, and ensuring that the creative concepts you craft make it through production exactly as intended.
4 Core Responsibilities
- Creative Research & Strategy Conduct market research, competitor research, and audience research to uncover insights that fuel new ad concepts. Develop hooks, angles, and messaging ideas that align with current offers, product launches, and brand positioning.
- Briefing & Scripting Write clear, conversion-focused briefs and scripts for UGC, static, and video ads. Ensure every brief includes a strong hypothesis, key talking points, and examples that guide the creative team toward performance-focused execution.
- Production Coordination Collaborate with editors, designers, and creators to ensure deliverables match the brief. Review drafts, flag creative gaps, and confirm final outputs reflect the intended message, pacing, and storytelling.
- Testing & Analysis Partner with the Senior Creative Strategist to plan and track weekly creative tests. Review performance data to identify winning patterns, fatigue, and next-step opportunities, maintaining organized documentation of results and insights.
Why You Should Take This Role
- You'll be working at a brand that is obsessed with their customers and has built a loyal following. Just read a few of their reviews: https://ikigaicases.com/pages/reviews
- You'll be working at a company that has scaled up extremely quickly - while focusing on the operational side of the business. Now that the operations are stabilized with key roles in place, we are focused on investing in growth.
- You'll be working with people who have extreme levels of competitive fire in their bellies - people who will run through walls to make sure the company succeeds.
- You'll be working hand-in-hand with the founders of the company - building the systems and growth strategy together.
- You'll be working at a company with a robust product development roadmap that includes new colors / products releasing monthly
Required Experience
- 3+ years in Meta Ads creative strategy for e-commerce products
- Exceptional briefing and communication skills able to translate raw ideas into clear direction for editors, designers, and creators.
- Experience managing designers and editors to produce content
- Experience briefing concepts for UGC creators to produce content
- Proven track record of briefing successful Meta Ad concepts
Preferred Experience (Nice to Have)
- Experience marketing consumer durables with one-time-purchase attributes (not CPG / LTV / subscription brands)
- Experience with other channels besides Meta: Applovin, YouTube, TikTok, Linear and CTV, Podcast, Influencer, etc.
Compensation & Benefits
- Compensation: $3000 / mo
- Work Hours: 50 hours per week, 7AM-5PM US EASTERN TIME
- Paid Holidays: 10 per year
- PTO: 1 week earned every 6 months
How To Apply
- To apply, please copy and paste the Google Form Application Link into your web browser, and fill out the application: https://forms.gle/VAaag2CQ8udXjAXq9
- This application includes a handful of questions in order to ensure we hire an outstanding candidate for this position, so please be advised in advance that it will take a little bit of time to complete.
- Applications are reviewed on a rolling basis. Qualified candidates will be contacted for interviews.
Please note: Applications submitted anywhere except the Google Form will not be reviewed
