Job title: Copywriter / Creative Strategist
Employment Type: Full-Time
Job Description
How you'll make an impact
You'll transform AI-generated script drafts into polished, high-converting ad creatives that help client brands acquire customers at scale. Your strategic thinking will shape creative concepts, refine messaging, and ensure every script is compelling, compliant, and performance-driven. By improving both our creative output and our AI-powered workflows, you'll play a key role in helping us produce winning campaigns faster and more consistently.
Role Overview:
- Client builds performance creative, paid social ad campaigns, for brands across GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health.
- We're looking for a Copywriter / Creative Strategist to work directly inside our Claude-based creative system, taking AI-drafted scripts and turning them into polished, sellable final scripts.
- This is a strategic role, not just a writing role. You'll help make the final call on ideas and scripts, and continuously improve how we use AI in our creative process.
Key Responsibilities:
Script Refinement
- Take AI-drafted scripts from our Claude-based system and rewrite/polish them into final, sellable ad scripts.
- Apply direct-to-consumer copywriting principles to sharpen hooks, angles, and calls to action.
AI System Ownership
- Own the ongoing loop of refining and upgrading our Claude skill setup (prompts, skills, workflows) based on what's working and what's not.
- Identify gaps in our AI-assisted process and propose or build improvements.
Research & Strategy
- Run research on the companies and products we're writing for, plus competitor research, to inform angle and script decisions.
- Stay current on trends within the client verticals we serve (GLP-1, TRT, ED, hair loss, HRT/menopause, mental health).
Creative Decision-Making
- Function as a creative strategist: help make the final call on ideas, angles, and scripts, not just execute drafts.
- Partner with the editing team to make sure scripts translate into strong finished ads.
Required Experience:
- Extensive direct-to-consumer (DTC) copywriting background.
- Experience writing scripts for short-form video or paid social ads.
- Strong research skills, comfortable digging into a company, product, and competitive landscape to inform creative direction.
- Comfortable working with AI tools (e.g., Claude) as part of a creative workflow.
Preferred Qualifications:
- Meta ad copywriting and scripting experience.
- Telehealth or medical D2C copywriting experience.
- Experience building or refining AI prompt systems/skills for creative work.
What You'll Bring to the Team:
- A strong point of view on what makes an ad angle work and the confidence to push back on weak scripts.
- A systems mindset: you want to make the AI-assisted process better every week, not just use it as-is.
- Comfort operating in compliance-conscious categories, balancing performance with what's actually allowed to be said.
Schedule & Location Setup
Location: Fully Remote
Schedule: 9AM - 6PM US Pacific Time
