Creative Strategist / AI Creative Producer - Home Improvement

About the Role

Boogie Team is looking for a sharp, creative, and fast-learning Creative Strategist / AI Creative Producer to support a performance marketing company serving the U.S. home improvement and local services market.

The company creates, tests, and scales advertising campaigns across services such as ADUs, roofing, windows, bathrooms, kitchens, landscaping, hardscaping, exterior painting, energy efficiency, insulation, and other home renovation services.

This role sits at the intersection of creative strategy, direct-response copywriting, AI-assisted production, customer research, creative operations, and performance marketing. You will develop advertising concepts, hooks, scripts, static ad ideas, UGC briefs, AI-generated creative assets, and testing angles designed to drive measurable results such as clicks, leads, appointments, and sales opportunities.

This is not a traditional graphic design role or solely a copywriting position. The ideal candidate understands that creative is a performance engine and can combine strong creative thinking with customer psychology, data, speed, and continuous testing.

Key Responsibilities

• Develop creative strategies, concepts, testing hypotheses, and advertising angles based on homeowner pain points, emotional triggers, savings, property value, trust, seasonal urgency, family needs, rental income, energy efficiency, and local relevance.
• Write short-form video hooks, UGC scripts, headlines, direct-response ad copy, CTAs, and creative variations for Meta, TikTok, YouTube Shorts, and other paid social platforms, adapting messaging for different services, locations, audiences, and stages of the customer journey.
• Create detailed UGC and video production briefs for creators, actors, contractors, AI avatars, editors, and production teams, including hooks, scripts, scenes, visual direction, tone, props, CTAs, and target audiences.
• Use AI and creative tools to develop concepts, scripts, visuals, voiceovers, image variations, video ideas, and testing assets while improving AI-assisted workflows and production efficiency.
• Conduct audience, competitor, and market research using Facebook Ad Library, TikTok, YouTube, Reddit, customer reviews, competitor campaigns, and customer objections. Translate findings across homeowner segments and seasonal situations into actionable advertising ideas.
• Review creative performance with the media buying team using metrics such as CTR, CPC, CPM, CPL, hook rate, hold rate, lead quality, contact rate, appointment rate, and conversion rate, then turn those insights into new hypotheses and creative variations.
• Collaborate with media buyers, designers, video editors, account managers, AI production teams, sales/client success teams, and other creatives, while maintaining organized documentation of scripts, hooks, creative packs, tested concepts, winning angles, performance learnings, and reusable frameworks.

Requirements

• Excellent written English with the ability to write naturally, clearly, and persuasively for a U.S. audience.
• Strong creative thinking and the ability to generate multiple distinct concepts and angles from the same product or service.
• Ability to write compelling hooks, short-form scripts, headlines, direct-response ad copy, CTAs, and creative briefs.
• Strong understanding of customer psychology, pain points, objections, emotional triggers, and consumer behavior.
• Understanding of social media content and paid advertising, with a focus on performance and measurable results rather than branding alone.
• Comfortable using AI tools or highly motivated and capable of learning new creative technologies quickly.
• Ability to work at a high-output pace, manage multiple creative assignments, incorporate feedback quickly, and continuously iterate.
• Strong organizational skills, attention to detail, and ability to collaborate across creative, marketing, production, and media buying teams.
• Ability to think from the perspective of the homeowner or end customer, not only from the perspective of a marketer.

Preferred Qualifications

• Experience in performance marketing, paid social, direct-response advertising, lead generation, or creative strategy.
• Experience creating advertising for Meta, TikTok, YouTube, or similar paid social platforms.
• Experience developing or managing UGC content, creators, actors, contractors, or video production.
• Background in home improvement, construction, real estate, local services, finance, insurance, or another lead-generation-focused industry.
• Experience collaborating with designers, video editors, media buyers, and creative production teams.
• Familiarity with AI and creative tools such as ChatGPT, Midjourney, Runway, Canva, CapCut, Figma, ElevenLabs, HeyGen, Creatify, or similar platforms.
• Familiarity with project and creative management tools such as Notion, Monday, ClickUp, Asana, spreadsheets, or similar platforms.
• Basic design or video editing skills, including experience with AI image or AI video generation.
• Understanding of U.S. homeowner audiences and localized advertising by city, ZIP code, audience segment, or market.
• Experience developing structured creative testing systems, creative packs, hook libraries, or reusable creative frameworks.
• Familiarity with advertising metrics including CTR, CPC, CPM, CPL, conversion rate, hook rate, hold rate, lead quality, contact rate, and appointment rate.