The Creative Coordinator is responsible for creating high-quality visual content for the company's products, including product photography, videos, and other digital assets. The primary purpose of the content is to support product listings on the company website and mobile app, ensuring products are presented accurately and attractively. The content will also be utilized for marketing and promotional initiatives across various channels.
About the Role
The Creative Coordinator is responsible for creating high-quality visual content for the company's products, including product photography, videos, and other digital assets.
Responsibilities
Content Creation
- Produce high-quality product photographs for website and app listings.
- Plan, shoot, and edit product videos for online platforms.
- Ensure all visual content accurately represents products and aligns with brand standards.
- Coordinate product styling, setup, and preparation for photo and video shoots.
Photo and Video Editing
- Edit and retouch product images for website, app, and marketing use.
- Perform basic video editing, including trimming, color correction, transitions, captions, and formatting for digital platforms.
- Optimize visual assets for different channels and technical requirements.
Digital Asset Management
- Organize and maintain photo and video files for easy access and future use.
- Ensure visual content is uploaded and delivered in the correct formats and specifications.
Marketing Support
- Create visual assets for marketing campaigns, social media content, email marketing, and promotional materials as needed.
- Collaborate with Marketing, E-Commerce, and Product teams to ensure content meets business objectives.
Quality Control
- Maintain consistency in image quality, composition, branding, and visual presentation across all content.
- Continuously identify opportunities to improve content quality and production processes.
Qualifications
- Bachelor's degree in Multimedia Arts, Visual Communication, Marketing, Advertising, or a related field preferred.
- Proven experience in product photography and content creation.
- Strong portfolio showcasing photography and video projects.
- Experience working with e-commerce product content is an advantage.
Required Skills
- Product Photography
- Photo Editing (Adobe Photoshop, Lightroom, or similar tools)
- Video Filming and Production
- Basic Video Editing (Adobe Premiere Pro, CapCut, Final Cut Pro, or similar)
- Composition, Lighting, and Styling Techniques
- Digital Asset Management
- Attention to Detail
- Creative Thinking and Visual Storytelling
- Time Management and Organizational Skills
Preferred Skills
- Key Performance Indicators (KPIs)
- Quality and consistency of product photos and videos
- Timely completion of content production schedules
- Accuracy and completeness of website and app visual assets
- Adherence to brand guidelines
- Support provided for marketing content requirements
