Position Summary:
We are looking for a highly creative and strategic Creative Director to lead the overall creative vision and content direction of the brand. This role is responsible for conceptualizing and overseeing high-performing content, campaigns, and creative executions across digital platforms, especially TikTok, Facebook, and Instagram.
The creative Director will lead the creative production process from ideation and campaign development to execution and optimization, ensuring all content is visually compelling, trend-driven, conversion-focused, and aligned with the brand identity. This role works closely with the marketing and performance teams to produce impactful campaigns that drive engagement, brand growth, and sales performance.
Key Responsibilities:
- Lead the creative direction and execution of content, campaigns, and ad creatives across digital platforms.
- Develop creative concepts, campaign strategies, scripts, and visual storytelling aligned with brand goals.
- Oversee the end-to-end content production process from planning to final delivery.
- Ensure all creative assets are optimized for engagement, conversion, and platform performance.
- Collaborate with marketing and performance teams to align content with business objectives.
- Analyze content performance and apply insights to improve effectiveness and ROI.
- Stay updated on social media trends, platform algorithms, and emerging content styles.
- Manage creative workflows, maintain brand consistency, and guide creative team members.
Qualifications:
- Preferably with 3-5 years of experience in creative direction, content production, or digital marketing roles.
- Proven experience in managing a production or a team.
- Strong understanding of social media trends, platform algorithms, and TikTok content strategies.
- Background in creative strategy, visual storytelling, and campaign execution.
- Experience creating high-performing content and ad creatives for engagement and conversion.
- Hands-on experience in video production, filming, editing, and post-production.
- Skilled in using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar platforms.
- Ability to lead creative projects and collaborate with cross-functional teams.
- Strong leadership, communication, project management, and analytical skills.
Preferred Skills:
- Experience leading creative campaigns for beauty, skincare, or e-commerce brands.
- Strong understanding of TikTok-first content and performance marketing creatives.
- Knowledge of branding, creative strategy, and audience engagement.
- Strong storytelling, trend forecasting, and visual direction skills.
- Comfortable collaborating with teams and working under deadlines.
