Corporate Marketing Assistant Manager

Job Tittle: Corporate Marketing Assistant Manager

Corporate Marketing Assistant Manager to support the development and execution of corporate marketing strategies, brand initiatives and integrated marketing campaigns.

The successful candidate will play a key role in strengthening brand awareness, enhancing audience engagement, generating qualified leads and maintaining a consistent corporate identity across digital and offline marketing channels.

This role requires a combination of strategic planning, creative content development, digital marketing expertise, performance analysis and cross-functional coordination to support the company's branding and business growth objectives.

Key Responsibilities

1. Marketing Strategy & Campaign Planning

• Develop and execute monthly marketing plans, promotional campaigns and seasonal initiatives aligned with business objectives.
• Conduct market research and competitor analysis to identify market trends, competitive advantages and opportunities for brand differentiation.
• Coordinate integrated campaigns across EDMs and four social media platforms to ensure consistent messaging and effective execution.
• Develop campaign concepts, content calendars and promotional strategies to strengthen brand awareness, customer engagement and lead generation.

2. Corporate Branding & Stakeholder Coordination

• Collaborate with internal stakeholders to maintain corporate identity (CI), brand equity and consistency in brand messaging.
• Communicate the company's value proposition, service offerings and business capabilities through effective marketing materials.
• Ensure all marketing communications adhere to corporate branding guidelines and maintain a consistent, professional brand image.

3. Digital Marketing & Social Media Management

• Develop and implement social media strategies to strengthen brand awareness, improve audience engagement and generate leads.
• Manage and monitor performance across four social media platforms, tracking key performance indicators (KPIs), including reach, impressions, engagement, follower growth, enquiries and conversions.
• Develop platform-specific content strategies, adapting copywriting, creative assets and messaging to suit different audiences and formats.
• Analyse campaign performance and recommend improvements to enhance content effectiveness and marketing results.
• Monitor marketing booking links and sales enquiry emails to ensure accessibility, functionality and accurate routing of customer enquiries. Coordinate with relevant departments to resolve issues promptly and support a smooth customer enquiry and booking experience.
• Website Development & Setup: Liaise with external web design and development vendors to coordinate website design, setup and launch. Manage website content and maintenance, review design mock-ups, monitor project timelines and website performance, and optimise user experience, functionality and lead generation to ensure alignment with corporate branding and business objectives..

4. EDM Marketing & Lead Generation

• Plan and execute electronic direct mail (EDM) campaigns aligned with monthly promotions, seasonal initiatives and business priorities.
• Develop compelling EDM copy, subject lines, calls to action (CTAs) and campaign visuals to encourage customer engagement and enquiries.
• Coordinate EDM schedules with social media campaigns to ensure consistent messaging and maximise campaign exposure.
• Monitor EDM performance, including open rates, click-through rates (CTR), enquiries and conversions, and optimise campaigns accordingly.

5. Marketing Content & Creative Development

• Develop marketing copy, promotional posters, graphics, videos and other creative assets for EDMs and social media platforms.
• Tailor content to each platform's format, audience behaviour and communication style.
• Coordinate with internal teams, designers and external vendors to deliver marketing materials that meet campaign objectives, brand guidelines and deadlines.
• Ensure marketing content communicates key messages clearly and includes appropriate CTAs to support lead generation and business growth.

6. Marketing Performance, Reporting & Budget Management

• Develop and present monthly marketing plans outlining campaign strategies, promotional initiatives, content calendars, target audiences, marketing channels and expected outcomes.
• Prepare monthly performance reports analysing social media metrics, website traffic, EDM performance, customer enquiries, qualified leads and marketing-generated bookings.
• Establish, monitor and evaluate marketing KPIs to assess campaign effectiveness, audience engagement, lead generation and conversion performance.
• Analyse campaign results and market insights to identify performance gaps, recommend improvements and optimise marketing strategies.
• Develop and deliver professional PowerPoint presentations for management review, summarising marketing initiatives, KPI achievements, campaign results, budget utilisation and upcoming priorities.
• Develop and manage the annual marketing budget, monitor expenditure against approved allocations and implement cost-control measures to maximise the effective use of marketing resources.
• Liaise with the Procurement and Finance teams to coordinate quotations, sourcing and purchasing of marketing materials, promotional items and external vendor services, ensuring cost-effectiveness, quality and timely delivery.

Job Requirements

• Diploma or degree in Marketing, Communications, Business or a related discipline.
• 3–4 years of relevant experience in corporate branding, digital marketing, marketing communications or integrated campaign management.
• Proven experience in marketing strategy development, promotional campaign planning and social media management.
• Excellent written and verbal communication skills in English and Mandarin, with the ability to develop professional marketing content, prepare business communications and deliver presentations in both languages.
• Strong copywriting, content development and creative communication skills.
• Experience in EDM marketing, campaign analytics, social media performance tracking and KPI reporting.
• Proficiency in creating or coordinating marketing visuals, promotional posters and short-form videos.
• Familiarity with digital marketing tools, social media analytics, EDM platforms and content management systems.
• Strong project management, analytical, coordination and stakeholder management skills.
• Creative, organised, results-oriented and able to manage multiple projects and deadlines effectively.
• Able to work independently while collaborating effectively with cross-functional teams.

Preference: Singapore Citizens and Permanent Residents are preferred.