Job Description
The Corporate Marketing & Communications Manager is responsible for the development and execution of companys strategic marketing and communication plan aligned with the company's business objectives and brand values. The role requires a combination of marketing and communication skills to build brand awareness and promote products and services to its target audience along with a deep understanding of the non-life insurance industry.
Developing and executing marketing and communication strategies for the company
Creating and managing content for various communication channels (e.g. website, social media, press releases, newsletters, corporate correspondence)
Creating and managing the design of the companys marketing tools (e.g. calling cards, flyers, posters, banners, policy jackets and forms, proposal folders, corporate giveaways, company ID and lanyard)
Conducting market research to identify customer needs and preferences
Collaborating with Division Heads to ensure consistent messaging across all departments
Managing relationships with vendors, including advertising agencies and media outlets
Measuring and analyzing the effectiveness of marketing campaigns and communication initiatives
Development of the annual/monthly/weekly marketing calendar
Managing budgets and timelines for marketing and communication projects
Staying up-to-date with industry trends and best practices
Bachelor's degree in Marketing, Communications, or a related field
At least 3-5 years of experience in marketing, communication, or public relations
Strong writing, editing, and verbal communication skills
Proficiency in Microsoft Office, Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva
Experience in planning and executing events and campaigns is a plus
With the ability to multitask and work in a fast-paced environment
