Lead proactive narrative development by spotting story angles, shaping pitches, and driving sustained visibility for Shopee across priority media and channels
Own day-to-day media engagement, managing key journalist relationships, securing coverage, and ensuring Shopee's voice is consistently present in Tier-1 and Tier-2 outlets
Produce high-impact communications materials: press releases, messaging frameworks, talking points with a strong command of clarity, accuracy, and business relevance
Drive cross-functional team alignment to generate stories, validate information, and strengthen narrative coherence.
Serve as first-line reviewer for complex comms, refining drafts and flagging risks early, while escalating high-sensitivity or high-stakes items to the Lead
Partner closely with regional teams to ensure message consistency, secure timely approvals, and support cross-market announcements
Monitor media and sentiment signals, translating trends into insights and recommending actions that shape ongoing storytelling or pre-empt emerging concerns
Support issues response when required, coordinating facts, drafting initial materials, and managing workflows
Requirements:
Bachelor's Degree in Communications, Journalism, Marketing, or related field
7-9 years of experience in PR, communications, or journalism
Strong writing, editing, and narrative development skills
Proven experience handling media relations, particularly with editors/reporters
Demonstrated leadership in delivering major communications projects
Strong judgment and comfort working on sensitive or high-impact communications
Organized, proactive, and able to manage multiple priorities independently
Strong interest in tech, digital platforms, and the e-commerce industry
Good to have: Experience in corporate storytelling, crisis and issues management, or business/tech reporting