At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
The proposed Corporate Brand Strategy & Culture Manager will provide a single point of leadership for the Globe corporate narrative, ensuring that employee-facing and stakeholder-facing stories are aligned, data-informed, and designed to support business priorities.
Role Purpose
To lead and steward Globe's corporate brand strategy, ensuring that: brand positioning is clearly defined from a corporate and enterprise perspective (not product/segment-specific); culture and employee experience are aligned to this strategy; and stakeholder communications whether employee-facing or external are coherent, insight-driven, and supportive of Globe's long-term reputation and transformation goals.
- Lead strategic planning for the Globe corporate brand strategy, including annual narrative themes and flagship stories.
- Content planning, manages owned corporate digital channels to effectively amplify corporate messages.
- Translate corporate priorities into clear narrative frameworks for use across employee-facing and corporate-facing touchpoints.
- Drive culture advocacy, ensuring that values, people programs, and key initiatives are framed in a way that employees can understand and connect to business direction.
- Provide guardrails for tone, positioning, and content architecture across enterprise-level narratives, in coordination with Marketing to ensure alignment without functional overlap.
- Identify initiatives with strong impact and help shape them into cohesive, evidence-based stories suitable for regional and global recognition and benchmarking.
- Partner with Analytics, Intelligence & Stakeholder Engagement to convert stakeholder insights into tailored narrative guides and key messages for priority stakeholder groups.
Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
