Responsible for creating campaigns, short-and long-form thought leadership and marketing/communication content including trends/best practice articles, blogs, whitepapers, customer success stories/case studies, emails, social posts, video scripts, and other assets align with the organization's strategic priorities and goals with measurable results to elevate the Carelon Global Solutions brand internally and externally
Research and identify interesting story angles (combining online sources, interviews and studies) aligned to audience need and interests
Interview leaders, subject matter experts and other sources to craft analytical, accessible content and customize content for internal and external channels
Coordinate with design teams to illustrate articles
Identify organization's needs and gaps in content and recommend new topics
Create inspiring internal messaging to highlight employee successes and drive engagement
Custodian of the corporate brand guidelines, style guide, template and ensure that all assets are compliant with the brand guide
Qualifications:
Requires bachelor's degree in English Literature, Creative Writing, Communication or Journalism
5-7 years of content writing experience in business journalism, content marketing, communications
Previous experience in writing for healthcare/health insurance industry or writing marketing content for a tech company is an added advantage
