The Content Writer works directly with international clients to produce compelling content, including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation. You will function alongside a team of creatives from UI/UX, design, and video, to deliver content for marketing campaigns.
Note: Experience in B2B marketing is preferred, but not mandatory.
Responsibilities
- Create high-quality business content for digital marketing campaigns
- Conduct interviews with business leaders to understand their interests and target pain points
- Think strategically to craft compelling messaging in line with campaign objectives
- Independently research business topics and create engaging content
- Think creatively to translate strategy into new content formats across different channels
- Work closely with content specialists and marketers to streamline processes and develop impactful content
- Work with the design team for cross-platform content production
- Analyze campaign data to assist with content strategy
Requirements
- 5+ years of professional writing experience (attachments and/or links to published articles and long-form writing are required)
- Bachelor's degree or diploma in advertising, English, communications, journalism, PR or marketing, OR relevant experience
- Concise and engaging writing and editing skills
- Impeccable spelling and grammar
- Experience and familiarity with online marketing, content marketing, and demand generation best practices
- Great research and organizational capabilities
- Ability to learn quickly and work at a fast pace
- Desire to work in a collaborative, team-oriented environment
- Interest in and understanding of technology and business
- Amenable to a hybrid setup requiring onsite work twice a week
- Flexible with both APAC and US shifts
Education
Bachelor's degree preferably in Advertising, Humanities, Journalism, Mass Communications, Marketing, PR, Business Administration, and other related courses
Portfolio Requirements
- Long-form content samples (blogs, publications, whitepapers, case studies)
- Short-form content samples (email copy, social media copy)
- Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations)
Salary starts from PHP 58,000
Why join us
- Competitive package
- IT equipment will be provided upon hire
- Mental Health Leave
- Single Parent Leave
- HMO with Dental Coverage
- Paid Bereavement/Family Leave
- Life Insurance
- Maternity & Paternity Leave
