About
Zeroto1 is a 76 person Social Commerce and Influencer Marketing agency based in Orange County, CA.
We scale $100M+ consumer brands through Influencer Partnership Ads, TikTok Shop Management, Live Shopping, and Creator-Affiliate communities.
Position Overview
The Content Strategist owns the end-to-end content strategy, ensuring a consistent pipeline of high-quality, ad-ready content that supports business growth. Working closely with the Senior Account Strategist and Director, you'll translate business goals into scalable creator and content plans while partnering cross-functionally to drive content performance across organic and paid channels.
Key Responsibilities
Content Demand Planning
- Translate campaign goals, GMV targets, budgets, and advertising needs into a scalable content strategy and production plan.
- Forecast content demand by determining the volume of creators and content needed across paid, affiliate, community, and sample programs.
- Build and manage a content pipeline that ensures a consistent flow of high-quality, ads-ready content to support growth goals.
- Monitor content delivery across all creator channels, proactively identifying and addressing gaps before they impact campaign performance.
- Partner with cross-functional teams to align content production with business objectives, media spend, and campaign timelines.
Creator Brief and Content Direction
- Develop and optimize creator briefs that clearly communicate campaign goals, product messaging, and content expectations.
- Translate product features, promotions, and audience insights into creator-friendly, brand-safe, and performance-driven content guidelines.
- Define creative direction, including content angles, storytelling, hooks, calls-to-action, product demonstrations, and visual requirements.
- Partner with cross-functional teams to continuously improve briefs based on campaign performance, creator feedback, and business objectives.
- Ensure creators have the guidance needed to produce high-performing content optimized for organic reach, affiliate conversions, and paid advertising.
Content Production Management
- Oversee content production across paid, affiliate, community, and sample creator programs to ensure campaigns stay on track.
- Coordinate content execution by assigning priorities and partnering with creator program managers to meet campaign deadlines.
- Monitor content volume, quality, and delivery timelines, proactively identifying risks that could impact campaign performance.
- Collaborate with cross-functional teams to resolve content delays, improve creative quality, and ensure deliverables meet campaign objectives.
- Maintain and manage content tracking systems to provide visibility into creator progress, approvals, delivery status, and ads readiness.
Ads-Boost-Ready Content Pipeline
- Partner with the Media Buyer to develop content strategies that support paid advertising performance and campaign scaling.
- Identify and prioritize high-performing, ads-ready content based on creative quality, engagement potential, and conversion opportunities.
- Ensure a consistent pipeline of approved content is available to support ongoing testing, optimization, and media spend.
- Analyze advertising performance insights and apply learnings to improve future creator briefs, content strategy, and campaign execution.
- Monitor content availability and proactively address gaps that could impact campaign performance, budget utilization, or ROAS.
Incentive Strategy and Campaign Activation
- Develop and implement creator incentive programs that increase content production, engagement, and campaign participation.
- Partner with Community and Affiliate teams to align creator communications, sample opportunities, and affiliate initiatives with campaign goals.
- Support campaign launches by preparing creator briefs, content guidelines, incentive messaging, and promotional communications.
- Ensure incentive programs align with business objectives, product priorities, and budget requirements.
- Track and evaluate the effectiveness of incentive programs, using performance insights to optimize future creator engagement strategies.
Weekly Newsletter and Creator Communication Strategy
- Own the content strategy for weekly creator newsletters and communications that drive engagement and campaign participation.
- Develop clear, compelling messaging around product launches, promotions, incentives, sample opportunities, and content campaigns.
- Partner with the Community Manager to create and distribute creator communications across newsletters and community channels.
- Leverage creator communities to share updates, gather feedback, and promote new opportunities that increase participation.
- Continuously optimize creator communications to drive action, improve engagement, and support overall campaign goals.
Performance Review and Content Optimization
- Analyze content performance across creators, campaigns, products, and content formats to identify trends and opportunities for improvement.
- Evaluate engagement, conversion, and advertising performance to determine which content strategies drive the strongest results.
- Share actionable performance insights with cross-functional teams to optimize creator strategy, campaign execution, and paid media efforts.
- Continuously refine content planning using metrics such as delivery, approval, and ads adoption rates, along with top-performing creative patterns.
- Prepare and present regular content performance reports, highlighting key insights, recommendations, and content pipeline gaps to leadership.
Required Qualifications
- 3+ years of experience in content strategy, creator marketing, influencer marketing, social commerce, affiliate marketing, or e-commerce content.
- Strong understanding of creator content, including storytelling, hooks, product demonstrations, and performance-driven creative.
- Proven ability to translate business objectives into scalable content strategies, creator briefs, and campaign plans.
- Excellent project management and organizational skills, with experience managing multiple content initiatives in a fast-paced environment.
- Strong analytical and communication skills, with the ability to interpret content performance data, collaborate cross-functionally, and optimize future campaigns.
