Content Specialist

The Content Marketing Specialist will be responsible for developing content strategy and clear and engaging content for different online and offline marketing and sales channels. Its duties will include researching the target market's interests and trends and should be able to relate it to

PHINMA University of Iloilo's branding.

KEY RESPONSIBILITIES

• Developing the content strategy for different online and offline marketing and sales channels of PHINMA UI

• Preparing the content calendar and messaging aligned with the marketing plan.

• Writing original, creative, and clear short-form and long-form content for all initiatives produced

by both the marketing and sales teams that are consistent with the network's brand standards

• Briefing the creative coordinator and graphic artists on the development and designing of the collaterals.

• Working with the national content marketing team to develop content for key projects and ad hoc campaigns.

• Being consistent with voice, style, and other characteristics demanded by the industry, the school, or the target audience.

QUALIFICATIONS

• Bachelor's degree or equivalent experience in communications or marketing

• Minimum of 2 years of content development and copywriting experience with a solid portfolio

• Experience producing copy for print and digital media channels

• Exceptional skills in research, and social media writing, including the use of hashtags and relevant acronyms

• Strong and excellent written and verbal communication.