Develop and execute content strategies for social media and performance marketing campaigns (Meta, TikTok, Google, YouTube).
Lead the production of visual assets (images, short-form videos, motion graphics, ad creatives) that align with brand identity and campaign objectives.
Collaborate closely with performance marketing teams to test, analyze, and refine creative assets based on results.
Plan and manage content calendars, ensuring consistency in messaging, tone, and visual branding.
Use analytics and campaign data to inform creative direction and identify growth opportunities.
Stay current with digital trends, platform updates, and emerging formats to inspire innovative content approaches.
Mentor and guide junior team members or freelancers on content execution and creative best practices.
Qualifications
5+ years of experience in digital content marketing, social media marketing, or performance creative production.
Proven experience in developing and executing content that drives measurable engagement and business results.
Strong understanding of digital marketing and advertising platforms (Meta, TikTok, Google Ads, YouTube).
Excellent visual and creative sense; proficiency with tools such as Adobe Creative Suite or Figma.
Data-informed mindset comfortable using analytics to evaluate creative performance and optimize content.
Exceptional project management and communication skills.
Bonus Skills
Experience managing freelancers or external creative partners.
Knowledge of SEO and content distribution best practices.
Familiarity with A/B testing and performance measurement tools.
