Content Creator

JOB TITLE: Content Creator

REPORTS TO: Leads for Art and Copy

ABOUT THE COMPANY:

GUP is an independent digital agency located in the Philippines. We specialize in making brand communication people-centric, utilizing data and creativity in both online and on-ground platforms.

JOB OVERVIEW:

This is a full-time hybrid role for Content Creation. This role focuses on producing creative, audience-centered materials across digital platforms to strengthen brand presence, drive engagement, and communicate key messages effectively.

The Content Creator works closely with copy, art and social management teams to create compelling stories and visuals that resonate with target audiences.

This role is based in Pasig with the flexibility for some remote work.

KEY RESPONSIBILITIES:

Content Development and Execution

• Conceptualize creative campaigns and content themes
• Produce high-quality visual and video content for digital and social media platforms aligned with guidelines
• Adapt content for different formats and channels

Performance Improvement

• Review content performance and identify opportunities for improvement
• Apply learnings to enhance future content
• Stay updated on content trends and best practices

PREFERRED SKILLS:

• Strong writing and storytelling skills
• Creativity and attention to detail
• Design and video editing skills
• Understanding of social media platforms
• Time management and organization
• Ability to work collaboratively