Content Creator/Graphic Designer

At NexusPoint, our Content Creators and Graphic Designers are dedicated to supporting your business by providing proactive assistance that drives efficiency, enhances organization, and delivers outstanding results. They operate within a culture of speed, high performance, excellence, and passion to ensure your needs are met seamlessly.

THE ROLE

The ideal candidate is a self-starter who is confident in sharing ideas, collaborating with the team, and producing content that resonates with Gen Z and Millennial audiences. You will be responsible for creating, editing, and posting high-quality content across social media platforms, ensuring a consistent, polished brand presence. We are looking for an experienced Content Creator / Graphic Designer with a high level of artistry and the ability to produce polished, professional graphics and video edits for a photography company specializing in pop-ups, private events, and weddings. Experience working with elevated wellness brands is highly valued, as this role requires an eye for refined, intentional aesthetics and the ability to translate wellness-driven storytelling into compelling visual content.

KEY RESPONSIBILITIES

1. Content Creation & Editing

- Design and produce high-level graphics, videos, and photo edits for Reels, Stories, Carousels, and other social formats.

- Ensure all content is polished, professional, and consistent with the brand aesthetic.

- Stay updated on trends and apply creative strategies to make content engaging for Gen Z and Millennials.

2. Social Media Management & Posting

- Schedule and post content across Instagram, Facebook, TikTok, and Meta platforms.

- Optimize posts for maximum engagement, including captions, hashtags, and call-to-actions.

- Track content performance and suggest improvements for future campaigns.

3. Collaboration & Creative Strategy

- Work closely with the team to brainstorm concepts and develop creative campaigns.

- Provide input on visual storytelling, ensuring content aligns with brand messaging.

4. Content Planning & Workflow Management

- Maintain a content calendar to ensure consistent posting and timely delivery.

- Organize assets, files, and project timelines for efficient workflow.

- Coordinate with photographers and other content contributors to curate high-quality material.

5. Performance & Reporting

- Monitor content performance metrics to evaluate engagement and reach.

- Suggest adjustments to content strategy based on analytics.

QUALIFICATIONS

- Experience: Proven track record as a Content Creator or Graphic Designer with social media expertise.

- Industry Background: Experience with photography, event, lifestyle, and elevated wellness brands is highly preferred.

- Technical Skills: Proficient with Instagram, Facebook, TikTok, Capcut, Canva, and Meta platforms.

- Experience with photography, event, or lifestyle brands is a plus.

- Portfolio: Demonstrates high-level graphics, professional video edits, and polished visual storytelling.

- Project Management: Proven ability to effectively manage multiple projects, meet deadlines, and maintain organization across platforms.

- Communication: Excellent written and verbal communication skills, capable of representing NexusPoint and clients professionally.

- Strong portfolio showcasing high-level graphics, professional video edits, and polished, professional content.

PERSONAL ATTRIBUTES:

- Confident and collaborative; comfortable sharing ideas and constructive feedback.

- Detail-oriented with a commitment to professional-quality work.

- Creative thinker who stays ahead of social media trends.

- Proactive, adaptable, and able to work independently in a fast-paced environment.