Position Overview
We are seeking a technically-adept and organized Content Creator to join our marketing team. The ideal candidate will go beyond traditional storytelling to develop high-authority SEO and digital content specifically for the EOR and offshore staffing industry. You will be responsible for executing our Message Decomposition Framework, ensuring that every piece of long-form content is strategically leveraged across LinkedIn, email, and social channels. This role requires a blend of creative writing, semantic SEO knowledge, and a disciplined approach to content governance.
Key Responsibilities - Content Creator
- High-Authority Content Production: Create and produce weekly blog posts and monthly long-form pillar content utilizing Semantic SEO structuring (H1-H3 hierarchy) and FAQ-ready formatting to align with brand guidelines and target audience needs.
- SEO & Keyword Governance: Conduct monthly research to classify keywords by informational, commercial, and transactional intent. Maintain the Topical Entity Map and execute internal link architecture logic within all content briefs.
- Message Decomposition & Repurposing: Systematically decompose long-form articles into distribution kits, including LinkedIn thought leadership posts, email broadcast templates, and social media micro-copy.
- Authority & E-E-A-T Integration: Ensure all blog content, guest posts, and monthly pillars embed signals of expertise, authoritativeness, and trust (E-E-A-T) relevant to the recruitment and compliance sector.
- Email Marketing Execution: Manage the bi-weekly Compliance Pulse newsletter; draft copy and implement A/B testing for subject lines and CTAs to optimize engagement and trust-building.
- On-Page & Conversion Optimization: Regularly audit and update meta-titles and descriptions; refresh landing page and CTA copy using intent alignment and friction-reduction principles.
- Multimedia & Social Production: Produce short-form video, graphics, and social-first content for LinkedIn and other platforms; manage basic production tasks including asset optimization and platform-specific formatting.
- Data-Driven Analysis: Analyze content performance using analytics tools to provide monthly KPI reports on organic traffic growth, keyword ranking movement, and email engagement metrics.
- Content Governance: Maintain organized content libraries and documentation; ensure all content follows keyword cannibalization controls and complies with regional regulations and company policies.
Required Qualifications - Content Creator
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
- 2+ years of experience in digital content creation with a strong emphasis on Technical or Semantic SEO.
- Proven ability to classify search intent and map content to a Topical Authority Framework.
- Proficiency with content management systems (WordPress, HubSpot) and basic image/video editing tools (Canva, Adobe suite).
- Strong writing and editing skills with the ability to translate complex HR and compliance topics into engaging thought leadership.
- Excellent organizational skills with experience managing centralized keyword assignment tracking and editorial calendars.
Preferred Qualifications - Content Creator
- Experience in B2B marketing, recruitment, or EOR-related content.
- Familiarity with analytics tools (Google Analytics, HubSpot) and experience using directional analysis to inform content strategy.
- Demonstrated experience with a Create Once, Distribute Everywhere (COPE) or Message Decomposition workflow.
- Portfolio demonstrating SEO-structured pillar articles and successful LinkedIn thought leadership content.
Work Environment and Schedule - Content Creator
- Hybrid or on-site arrangements available in our Makati office.
- Full-time position during standard business hours.
- Collaborative, creative environment with cross-functional interaction between recruiters and subject-matter experts.
