We are looking for a creative and strategic Social Media Marketing VA to take full ownership of our organic social media presence across Meta platforms and, in time, LinkedIn. This role goes beyond posting — you will build the content plan, produce and edit the assets, publish and manage engagement, then test and report on what's actually driving results. The ideal candidate is a self-starter who can bring a proven playbook to a growing brand and adapt it quickly.
Key Responsibilities:
- Build and maintain a rolling 30-day social media content calendar and present it for approval
- Create, schedule, and publish organic content across Instagram and Facebook, expanding to LinkedIn
- Repurpose long-form video into short-form content such as Reels and Shorts, including custom thumbnails
- Design graphics and edit video assets for social posts
- Manage publishing through cross-posting and scheduling tools
- Monitor comments and direct messages, and set up automated response templates within Meta Business Suite
- Test different content formats, hooks, and audiences to identify what performs best
- Track analytics and report on followers, engagement, and conversion against agreed KPIs
- Support paid social campaigns as ad budget is introduced
- Manage social media for more than one brand under the same ownership
- Recommend new content directions and platform expansion opportunities
Mandatory Skills:
- Proven experience managing organic social media for business accounts, particularly Instagram and Facebook
- Ability to independently build a content strategy and calendar, not just execute assigned posts
- Short-form video editing skills using CapCut, Premiere, or similar tools
- Graphic design proficiency in Canva, Photoshop, or equivalent, including thumbnail creation
- Working knowledge of Meta Business Suite for scheduling, inbox management, and automated replies
- Familiarity with social media scheduling and cross-posting platforms
- Comfortable reading analytics and reporting performance against KPIs
- Strong written English for captions, copy, and audience engagement
- Reliable, detail-oriented, and able to work independently
- Strong communication skills and a proactive approach to sharing ideas
Preferred Skills:
- Experience building and managing LinkedIn company page content
- Hands-on experience with paid Meta campaigns, including setup and optimization
- Basic familiarity with GoHighLevel
- Background supporting home services, construction, real estate, or professional services brands
- Experience managing social media for multiple brands at the same time
- Ability to manage multiple projects simultaneously
Why Join Us:
This is a chance to take real ownership of a brand's social presence from an early stage, with the freedom to shape strategy rather than just follow instructions. You will work directly with a founder who values initiative and has a long track record of building strong, long-term working relationships. As results come in, there is clear room for the role to grow into paid media and additional brands.
