Consumer Insights Specialist
Consumer Insights Specialist
unilab, inc.- Posted 10 hours ago
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Job Description
- Manages research projects for assigned brands and segments, from research design and coordination to data analysis and report preparation.
- Develops annual research programs by assessing brand and segment needs and recommending appropriate research solutions.
- Champions and manages secondary data sources to ensure timely data delivery and accessibility for users.
- Develops and optimizes research tools and methodologies in collaboration with agency partners and suppliers.
- Provides research data and actionable insights to support brand strategy, marketing campaigns, and new product development (NPD).
- Graduate of a Bachelor's degree in Communication Research, Statistics, Mathematics, Economics, Business Administration, Marketing, Psychology, or any other relevant course.
- Has at least three years of relevant work experience, preferably in a market research agency.
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