FILINVEST LAND, INC.
JOB SUMMARY
The Quantitative Insights Lead / Manager is responsible for analyzing structured customer and market data to generate actionable insights that inform marketing strategy, product development, and customer experience improvements.
The role transforms large volumes of data into meaningful analytics and dashboards that support evidence-based decision-making across Filinvest Land.
KEY RESPONSIBILITIES
1. Customer Data Analytics
- Analyze customer data from multiple sources including CRM systems, digital platforms, sales funnel data, and marketing performance metrics.
- Develop analytical models to identify trends in customer acquisition, conversion, satisfaction, and retention.
2. Customer Measurement and Performance Analytics
- Manage the analytics and reporting of customer satisfaction and loyalty programs, including NPS and CSAT measurement systems.
- Track and analyze customer experience trends and identify drivers of satisfaction or dissatisfaction.
3. Quantitative Research Design and Execution
- Design and manage quantitative research studies, including customer surveys, brand tracking studies, and market assessments.
- Ensure research methodologies meet high standards of statistical reliability and validity.
4. Data Visualization and Reporting
- Develop dashboards and reports that translate complex datasets into clear, actionable insights for leadership and business teams.
- Provide regular reporting on key customer metrics and market trends.
5. Insight Development and Strategic Support
- Identify patterns and correlations that reveal drivers of customer behavior and market dynamics.
- Collaborate with marketing and business teams to translate analytics findings into strategic recommendations.
QUALIFICATIONS
- Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Data Science, or a related field
- Advanced training in analytics or data science preferred
- Minimum of 610 years of experience in quantitative research, analytics, or data science roles
- Experience from research agencies
- Proven track record in leading research firms
- Strong foundation in data-driven storytelling and consumer insights
- Extensive experience in rigorous market analysis and methodology
SKILLS AND COMPETENCIES
- Statistical analysis and quantitative research methods
- Data visualization and dashboard development
- Analytical thinking and problem solving
- Data interpretation and insight generation
