Competitor Intelligence, ShopeeFood

As a Competitor Intelligence Senior Analyst/Associate, you will own the team's view of the competitive landscape, with a strong financial lens. You will read competitors published financials, estimate their unit economics, and translate what you find into clear recommendations for FP&A, Strategy and business teams.

Responsibilities

• Monitor and analyze competitor activity, including pricing, promotions, incentives and service offerings.
• Analyze competitors published financial statements and disclosures to estimate their unit economics, such as revenue, cost and contribution per order, and track how these change over time.
• Build and maintain estimation models that turn public financial data and market observations into per-order and volume estimates, with documented assumptions and sources.
• Benchmark competitors against our own performance to identify trends, gaps and opportunities.
• Prepare regular competitor intelligence reports and dashboards that lead with the key message and what it means for the business.
• Partner with strategy, marketing, and other teams to bring competitive insights into budgets, forecasts and targets.
• Support the evaluation of new initiatives and launches through competitive and financial analysis.
• Maintain and improve datasets and tracking tools, validating data and documenting methods so work is repeatable.

Support the forecasting and budgeting cycle by building sound forecasts and budgets with clear, defensible assumptions informed by competitor insights.

• Bachelor's degree in Finance, Accounting, Economics, Business or a related field.
• At least 3 years of experience in FP&A or financial analysis (strongly preferred). Candidates from competitor intelligence, strategy or consulting with solid financial modeling skills will also be considered.
• Able to read and analyze financial statements, and to build reasonable estimates from incomplete data.
• Strong Excel and financial modeling skills.
• Able to support sound forecasts and budgets with clear assumptions and driver-based logic.
• Strong analytical and problem-solving skills with attention to detail, and comfortable making and documenting assumptions.
• Able to synthesize complex information into clear insights and concise presentations.
• Strong communication and stakeholder management skills, with the ability to work across teams.
• Experience with data analysis tools (e.g., SQL, Google Sheets scripting, BI tools) or AI tools is a plus.
• Experience in e-commerce, logistics or delivery is an advantage but not required.