Job Summary
The Community Manager plays a key role in building, nurturing, and engaging the brand's community across both online and offline channels. This role involves developing strategies to grow and strengthen the brand's community presence, fostering meaningful interactions amongst partners, and ensuring that the community reflects the brand's values, mission and vision. The role is responsible for strengthening brand connection through community engagement, authentic communication, and interactive experiences that build trust and loyalty. This position is integral to Primer's goal of building brand-led communities that drive store traffic and customer advocacy, particularly for IP and lifestyle brands. The role connects physical retail experiences with digital engagement to convert community participation into measurable sales impact.
Key Responsibilities
- Develop and implement community engagement strategies aligned with brand and business objectives.
- Build, grow, and manage online and offline communities across social media, forums, and retail touchpoints.
- Foster relationships with customers, followers, influencers, and brand advocates to drive engagement and loyalty.
- Create and curate content and campaigns that reflect the brand's voice and inspire participation.
- Host and coordinate community events, meetups, and activations to strengthen customer relationships.
- Monitor and moderate community discussions, respond to inquiries, and manage feedback professionally.
- Track and analyze community performance metrics to measure engagement and identify opportunities.
- Collaborate with Marketing, PR, E-Commerce, and Retail teams to align community initiatives with overall brand direction.
- Ensure all activities maintain Primer's tone, integrity, and inclusive community standards.
- Execute community activations that result in increased store visitation and event ROI.
- Partner with Brand and Retail teams to build loyalty and advocacy ecosystems for IP brands such as Sledgers and World Traveller.
- Monitor participation-to-purchase conversion and engagement health metrics.
Job Qualifications
Education
- Graduate of any 4-year course in Marketing, Communications, Public Relations, or related field.
Qualifications
- At least 35 years of experience in Community Management, Digital Marketing, or Brand Communications, preferably in the retail or lifestyle industry, with proven experience in leading teams or managing cross-functional projects.
- Proficient in social media management tools, analytics platforms, and content creation.
- Excellent communication, interpersonal, and organizational skills.
- Strong analytical mindset and ability to translate feedback into actionable strategies.
- Experienced in event planning, partnership coordination, and online/offline engagement.
- Demonstrates creativity, initiative, and leadership in building and nurturing communities.
