Community Content Marketing Specialist
va masters - vamasters.com- Posted 8 hours ago
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Job Description
We are looking for an experienced Marketing and Community Manager to help build and grow a membership community in the adventure travel space. This role combines community management, content creation, and design, with responsibility for onboarding new members, producing weekly email content, and keeping the community active and engaged. The ideal candidate is an exceptional writer with a strong creative eye, proven experience running an online community platform, and the confidence to recommend strategy rather than wait for instructions.
Key Responsibilities:
- Manage the day-to-day operation of an online membership community, including onboarding new members and supporting them through the full member lifecycle
- Research, write, and publish weekly email content covering travel ideas, gear reviews, destination inspiration, and health and wellness topics
- Conduct competitive and inspirational research to support the content calendar and community strategy
- Plan and execute marketing campaigns to attract, convert, and retain members
- Create graphic design assets for web pages, branding, logos, and community materials
- Edit photo and video content for use across community channels and marketing
- Monitor community and content analytics, interpret performance data, and translate findings into strategy and tactical recommendations
- Coordinate member welcome kits, including sourcing and managing merchandise and fulfillment vendors
- Maintain organized content files, assets, and publishing schedules
- Recommend tools and platforms that improve content production and community operations
Mandatory Skills:
- Proven experience managing an online community platform such as Mighty Networks, Circle, or similar
- Exceptional English writing skills with the ability to produce polished, original long and short-form content (AI may be used as a support tool only, never to write the content)
- Strong experience in content research, planning, and publishing
- Email marketing experience, including writing and sending regular newsletters
- Graphic design capability for web and social assets using tools such as Canva, Photoshop, or equivalent
- Basic photo and video editing skills
- Comfortable reading analytics and turning numbers into clear recommendations
- Significant hands-on experience in a similar role, not entry level
- Reliable, detail-oriented, and able to work independently
- Strong communication skills and a proactive, organized approach
Preferred Skills:
- Background in travel, outdoor, adventure, or lifestyle content
- Experience with membership or subscription-based businesses
- Knowledge of health, wellness, and fitness topics
- Experience coordinating merchandise, print, or fulfillment vendors
- Familiarity with Google Workspace and modern marketing and project management tools
- Ability to manage multiple projects simultaneously and help shape process in an early-stage environment
Why Join Us:
This is a rare chance to help shape a brand new community from the ground up and have a direct influence on how it looks, sounds, and grows. You will work closely with the founder, with real creative ownership and the freedom to bring your own ideas forward. As the community grows, so will the role and the opportunities within it.
More Info
Key Skills
Photo and video editing
Google Workspace
Marketing and project management tools
