Community and Social Lead - Game dev company

A fast-growing gaming and entertainment company focused on building and managing digital communities through innovative gaming experiences, live activations, and player engagement initiatives. The company partners with globally recognized brands to deliver impactful campaigns, foster vibrant communities, and create meaningful online and offline experiences for players across the region.

Community Engagement & Growth

• Build, launch, and manage community programs that connect users, content creators, and key stakeholders across the local market.
• Partner with community ambassadors and local organizers to strengthen engagement and foster long-term community growth.
• Track, analyze, and report on community health, engagement, and sentiment trends to inform future initiatives.
• Identify and develop community advocates to drive authentic grassroots engagement.

Social Media Leadership

• Own the social media strategy, ensuring consistent, engaging, and locally relevant content across key platforms.
• Adapt global content, create locally relevant social and video content, and manage real-time community engagement.
• Leverage trending topics and social opportunities while maintaining a positive and authentic brand voice.
• Collaborate with regional and global teams to align on messaging, approvals, and creative direction.

Community Events & Offline Activations

• Plan and execute community activations, live events, meet-ups, and brand experiences in partnership with internal and external stakeholders.
• Identify venues, vendors, and partners to deliver engaging offline experiences that complement digital initiatives.
• Support cross-promotional campaigns with partners and influencers to drive awareness, participation, and engagement.

Cross-Functional Collaboration

• Partner with regional marketing, product, growth, and operations teams to align community and social initiatives with broader business objectives.
• Contribute to campaign planning, creative development, and performance reporting.
• Gather and share customer insights and community feedback to help inform product, marketing, and operational decisions.