The Communications Manager is responsible for developing and executing the hotel's overall communications, public relations, media, and brand visibility strategies. The role will strengthen the hotel's positioning through effective media relations, influencer and KOL partnerships, digital communications, hotel programs, events, and strategic storytelling.
The Communications Manager will work closely with the General Manager, Executive Committee, Sales & Marketing, F&B, and other departments to ensure consistent brand communication and maximize positive exposure for the hotel and its programs
Key Responsibilities
- Develop and execute the hotel's annual communications and public relations strategy aligned with business objectives and brand standards.
- Manage relationships with media, journalists, editors, bloggers, influencers, KOLs, content creators, and other industry partners to generate positive hotel exposure.
- Maintain strong media mileage and PR coverage for the hotel, its facilities, restaurants, events, promotions, people, and key achievements.
- Develop and pitch press releases, media stories, features, interviews, announcements, and other PR materials.
- Identify opportunities for editorial features, TV/radio appearances, digital publications, social media exposure, and other relevant media platforms.
- Build and maintain a strong database of media contacts, KOLs, influencers, and content creators.
- Lead and coordinate media visits, influencer stays, press events, familiarization tours, media tastings, launches, and hotel activations.
- Develop strategic KOL and influencer partnerships that generate measurable awareness and engagement for the hotel.
- Work closely with F&B and hotel operations to promote restaurant concepts, dining campaigns, hotel programs, seasonal promotions, events, and special experiences.
- Manage communications for hotel-wide programs and campaigns, including launches, celebrations, community initiatives, sustainability programs, employee activities, and special events.
- Create compelling storytelling and content that highlights the hotel's unique experiences, people, services, and brand positioning.
- Oversee the hotel's online presence and ensure communications are consistent across relevant digital platforms.
- Monitor online mentions, media coverage, reviews, trends, and public sentiment related to the hotel and its outlets.
- Coordinate with digital marketing and creative teams on campaigns, content calendars, social media initiatives, and promotional materials.
- Prepare monthly and quarterly PR and media coverage reports, including media mileage, reach, engagement, partnerships, and campaign results.
- Track PR and communications KPIs and recommend initiatives to increase brand awareness, engagement, and revenue contribution.
- Ensure all external communications are aligned with hotel and brand standards.
- Support crisis communications and reputation management when necessary.
- Establish strong relationships with tourism organizations, lifestyle publications, business media, hotel industry partners, and relevant corporate stakeholders.
- Support the hotel in maximizing publicity opportunities during major hotel milestones, openings, renovations, awards, events, and business initiatives.
- Perform other communications, public relations, and marketing-related responsibilities as assigned.
Qualifications
Education
- Bachelor's degree in Communications, Public Relations, Marketing, Hospitality Management, Journalism, Mass Communication, or a related field.
Experience
- Minimum 3 years of relevant experience in Communications, Public Relations, Marketing, or Media Relations.
- Preferably with 2–3 years of experience in a 4- or 5-star hotel, luxury hotel, resort, lifestyle property, or hospitality group.
- Strong background in hotel public relations, media relations, brand communications, digital communications, and event promotions.
- Proven experience in establishing and maintaining relationships with media, KOLs, influencers, bloggers, journalists, editors, and content creators.
- Demonstrated track record of securing media mileage, editorial features, online exposure, influencer collaborations, and PR coverage.
- Experience handling communications for hotel restaurants, F&B promotions, events, lifestyle programs, hotel campaigns, and special activations is highly preferred.
- Experience working with hotel management and cross-functional teams, particularly Sales & Marketing, F&B, Rooms, and Operations.
Core Competencies
- Excellent written and verbal communication skills.
- Strong media and public relations network.
- Excellent storytelling, copywriting, and content development skills.
- Strong understanding of the Philippine media and KOL/influencer landscape.
- Creative, proactive, and highly resourceful in identifying publicity opportunities.
- Strong networking and relationship-building skills.
- Good understanding of digital marketing, social media, online reputation, and current communications trends.
- Strong project management and event coordination skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong presentation and interpersonal skills.
- Commercially minded, with the ability to connect communications initiatives to hotel awareness, guest engagement, F&B revenue, room business, and overall hotel performance.
- High level of professionalism and discretion when handling sensitive hotel and corporate information.
