Communications Associate

THE COMPANY

Singlife's purpose is to help Filipinos achieve a better way to financial independence. Singlife's unique business model uses the smartest technologies to put customers in control of their finances, by providing tools and solutions that fit their needs, budget, and in a convenient manner that is always on-hand. Singlife has showed how combining new technologies with life insurance makes it possible for people to manage their finances more effectively and efficiently. Singlife is growing at an exceptional rate driven by a growing portfolio of partnerships (e.g., GCash, Maya, UNO) and rapid scaling of its own App capabilities.

JOB OVERVIEW

The Communications Associate supports the execution of brand, campaign, and customer communications by delivering clear, engaging, and compliant copy across Above-the-Line (ATL), Below-the-Line (BTL), and owned platforms.

This role plays a key part in ensuring 100% delivery of copy requirements across campaigns, engagement efforts, and acquisition initiatives, while maintaining brand consistency and regulatory compliance.

RESPONSIBILITIES & DUTIES

Support Brand Awareness and Above-the-Line Communications

o Support the Branding, Communications, & Insights department in delivering copy and messaging for:

▪ Brand campaigns

▪ Partnerships and activations

▪ ATL materials (social media, landing pages, video scripts, etc.)

o Ensure clarity, consistency, and alignment with brand voice and tone

o Deliver all required copy assets for campaigns and events based on timelines

Support Below-the-Line Communications

o Develop customer-facing copy for:

▪ Ads and performance marketing assets

▪ EDMs, SMS, push notifications, and CRM communications

▪ Ensure all outputs are customer-friendly, accurate, and aligned before submission for approvals

▪ Coordinate with stakeholders to refine and finalize messaging

Drive Engagement

o Craft engaging content across owned platforms (social, app, CRM channels)

o Support ongoing content calendars and always-on communication needs

o Ensure copy is error-free, timely, and aligned with engagement objectives

Support Customer Acquisition

o Develop conversion-driven copy for:

o App install campaigns o Lead generation campaigns

o Performance marketing assets

o Write multiple variations to support optimization and testing

Legal and Compliance Ownership

o Ensure all copy adheres to legal, regulatory, and internal compliance standards

o Incorporate required disclaimers and approved messaging frameworks

o Participate in required compliance trainings, workshops, and certifications

QUALIFICATIONS

• Education level: Minimum Bachelor's Degree in a quantitative field or equivalent practical experience

• Years of Experience: 1-2 years of experience in copywriting, content, or marketing. Fresh graduates with strong writing portfolios are welcome.

• Characteristics:

o Execution-Focused: Able to deliver consistently against volume and timelines

o Detail-Oriented: Maintains high accuracy with minimal errors

o Collaborative: Works effectively with cross-functional teams

o Adaptable: Can shift tone and messaging across platforms

o Coachability: Open to feedback and continuous improvement

• Technical Skills (Required):

o Copywriting & Content Fundamentals

▪ Strong grasp of grammar, structure, and clarity in writing

▪ Ability to write across formats:

▪ Short-form (ads, captions, SMS)

▪ Long-form (EDMs, landing pages)

▪ Understanding of tone adaptation per platform (Meta, TikTok, email, etc.)

o Digital Platform & Knowledge

▪ Basic understanding of how content works across:

• Meta (Facebook, Instagram)

• TikTok

• YouTube

• CRM channels (SMS, EDM)

▪ Familiarity with character limits, formatting, and platform best practices

o Performance & Conversion Basics

▪ Basic understanding of:

• CTR (Click-through rate)

• Engagement metrics

• Conversion-driven copy

▪ Ability to write multiple variations for A/B testing

o Tools & Systems

▪ Proficiency in:

• Google Docs / Microsoft Office

• Basic presentation tools (Google Slides / PowerPoint / Keynote)

• Project management tools (Jira)