Commercial Routing Manager

Job Description

Commercial Routing ManagerMandatory Requirement

612 years of relevant experience in Commercial Account Management, Messaging, Telecom, CPaaS, A2P SMS, Voice or SaaS.

Strong Mandarin communication skills are mandatory, including speaking, reading and writing.

Job Description

Position Summary

The Commercial Routing Manager is responsible for driving revenue growth, profitability and customer retention across a portfolio of strategic enterprise accounts.

The role combines account management, commercial strategy, messaging routing, pricing optimization and data analysis to maximize customer value and overall business performance.

Key Responsibilities

• Account Growth & Revenue Management
• Own revenue growth and profitability targets for assigned SMS and messaging accounts.
• Develop and execute account growth strategies aligned with customer business objectives.
• Identify upsell, cross-sell and expansion opportunities for A2P SMS and messaging solutions.
• Monitor usage trends and recommend initiatives to increase customer adoption and spend.
• Customer Relationship Management
• Serve as a trusted advisor to strategic enterprise customers.
• Conduct regular business reviews and performance discussions.
• Manage customer communications related to messaging performance, routing and pricing.
• Drive strong customer satisfaction, retention and long-term relationships.
• Messaging Strategy & Optimization
• Develop and execute routing and pricing strategies to maximize deliverability and margins.
• Analyze messaging traffic, market trends and destination performance.
• Collaborate with procurement, carrier and operations teams to optimize routes and costs.
• Drive continuous improvement in messaging quality and customer outcomes.
• Data Analysis & Reporting
• Monitor account KPIs, usage metrics, revenue and profitability.
• Prepare performance reports and commercial business insights.
• Use data-driven analysis to identify growth and optimization opportunities.
• Support Quarterly Business Reviews (QBRs) and executive presentations.
• Cross-Functional Collaboration
• Partner closely with Sales, Customer Success, Product, Operations and Procurement teams.
• Align internal stakeholders around customer growth and profitability objectives.
• Support strategic customer initiatives and commercial projects.
  
  

Qualifications

Qualifications

• 612 years of relevant experience in Commercial Account Management, Messaging, Telecom, CPaaS, A2P SMS, Voice or SaaS.
• Experience managing enterprise or strategic customer accounts.
• Strong Mandarin communication skills speaking, reading and writing are mandatory.
• Strong commercial and analytical acumen, with experience in revenue, margins, pricing and account profitability.
• Advanced Excel and reporting skills.
• Experience with CRM platforms such as Salesforce or HubSpot.
• Excellent stakeholder management and presentation skills.
• Strong ability to work in a fast-paced, data-driven environment.
  
  

Preferred Qualifications

• Knowledge of A2P SMS, Voice, WhatsApp Business and RCS.
• Understanding of telecom carrier ecosystems and messaging routing.
• Experience with Tableau, Power BI or similar analytics tools.
• SQL or data-querying skills.
• Experience working with messaging platforms, telecom operators or CPaaS providers.
  
  

Why Is This a Great Opportunity

Join a global telecom and communications technology business operating at the forefront of CPaaS, A2P messaging and digital communications.

This role combines commercial strategy, enterprise account management, telecom routing and data-driven decision-making, with exposure to global customers, carrier ecosystems and international messaging markets.

Salary Type : Monthly

Salary Min : RM 20000

Salary Max : RM 33000

Currency Type : MYR