Commercial Director

We are the Philippines #1 Online Gift Store, on a mission to make gifting thoughtful, affordable, and convenient across Southeast Asia. Backed by international investors, we are a dynamic and fast-growing e-commerce team looking for passionate individuals to join our journey.

We are looking for a Commercial Director to lead the development and performance of FlowerStore and Potico Philippines product assortment. This role is responsible for developing product strategies, managing the Commercial Team, overseeing floral and non-floral categories, and collaborating with cross-functional teams to deliver products that drive sales and enhance the customer experience.

The ideal candidate has experience in category management, merchandising, buying, or e-commerce, with strong commercial, analytical, and leadership skills. They are passionate about identifying market trends, optimizing product assortments, and working closely with Procurement and Marketing to achieve business growth.

Responsibilities:

• Develop product development strategies and plans that align with Company goals and market demands.
• Lead and manage the Commercial Team, overseeing day-to-day operations and team members supporting product development and execution.
• Own and manage the floral and non-floral assortments for FlowerStore and Potico Philippines.
• Research and interpret new and current trends within the gifting category to keep assortments relevant and competitive.
• Conduct regular competitor reviews to ensure pricing remains competitive and assortments stay trendy and up to date.
• Partner with the Procurement Team to source suppliers that deliver the best quality and pricing for existing and new products.
• Collaborate with the Marketing Team on sales campaigns and promotions to drive sales and conversion.
• Manage onsite product performance across web and mobile app, including homepage placements and featured collections, guided by commercial and sales data.
• Perform other tasks as may be assigned to fulfill the above duties and responsibilities.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.
• At least 4–5 years of experience in Category Management, Merchandising, Business Development, or E-commerce.
• Strong analytical skills with the ability to interpret sales and performance data.
• Excellent communication, presentation, and stakeholder management skills.
• Experience leading or mentoring a team is preferred.
• Proficient in Microsoft Excel or Google Sheets.
• Highly organized, results-oriented, and able to manage multiple priorities in a fast-paced environment.

About FlowerStore Group

Flowerstore Group, with operations in the Philippines, Vietnam, Thailand, and Singapore is the biggest gifting e-commerce company in Southeast Asia. Founded in 2018 in the Philippines, FlowerStore has provided thousands of customers with a wide range of products across many different categories, from flower bouquets to personalized products, cakes, gourmet products, plush toys, preserved flowers, plants, and other gift ideas.

What We Offer

• Join a Growth Mission: Be part of a team making a real difference in the gifting industry.
• Fuel Your Potential: Experience continuous learning through comprehensive training and collaborative knowledge sharing.
• Learn from the Best: Gain direct guidance and communication with Flowerstore Group's leadership team.
• Young & Dynamic Culture: Collaborate with a talented and energetic team