Cold Email Infrastructure & Lead Generation Specialist

Bloom Virtual is a leading provider of offshore business support and outsourcing services, including virtual assistance, offshore recruiting, and sales development, committed to helping businesses grow through reliable and effective support.

As we continue to expand, we are looking for a technically proficient Cold Email Infrastructure & Lead Generation Specialist to manage our internal cold email infrastructure, maintain our outreach automation technology stack, and support the delivery of multichannel lead generation services to our customers.

This is a hands-on, end-to-end position combining technical email infrastructure management, outbound campaign development, prospect data management, marketing automation, and client engagement.

The ideal candidate will have strong practical experience configuring email domains and mailboxes, maintaining email deliverability, managing outbound prospecting platforms, and creating high-converting outreach campaigns. They should be comfortable working directly with customers, onboarding new projects, troubleshooting technical issues, and continuously optimizing campaign performance.

Responsibilities

• Cold Email Infrastructure Management: Configure, maintain, and optimize Bloom Virtual's internal cold email infrastructure and customer outreach environments. Manage domain registration, DNS configuration, mailbox provisioning, sending accounts, and email authentication protocols, including SPF, DKIM, and DMARC.
• Email Deliverability & Inbox Placement: Implement and maintain email deliverability best practices, including domain and mailbox warm-up, sender reputation monitoring, inbox placement testing, bounce management, sending volume optimization, and ongoing infrastructure health checks. Troubleshoot spam placement, authentication failures, and other deliverability issues.
• Email Tracking & Configuration: Configure custom tracking domains, branded tracking links, click tracking, and campaign analytics. Create professional, mailer-friendly email signatures optimized for compatibility, deliverability, and minimal spam-filter risk.
• Client Engagement & Onboarding: Engage directly with new customers to understand their business objectives, target audiences, and lead generation requirements. Manage the technical onboarding process, including domain configuration, mailbox setup, email warm-up, outreach platform integration, and campaign preparation.
• Campaign Development & Management: Design, build, launch, and manage high-converting cold email campaigns using platforms such as Instantly, Reply.io, Snov.io, and similar outreach automation tools. Develop multistep sequences, follow-up strategies, campaign workflows, and personalized messaging for different audiences.
• Cold Email Copywriting & Personalization: Research target audiences and develop compelling, personalized cold email copy, subject lines, calls to action, and follow-up sequences. Apply proven outbound messaging techniques to improve engagement, positive response rates, and appointment conversions.
• Multichannel Outreach: Develop and coordinate integrated outreach campaigns across email, LinkedIn, SMS messaging, and telephone prospecting. Configure and manage platforms such as Dripify, Linked Helper, Reply.io, and other multichannel sales engagement tools.
• Lead Research & Prospect Data Enrichment: Identify target companies, decision-makers, and potential customers using platforms such as Apollo, ZoomInfo, Lusha, Seamless.AI, LinkedIn Sales Navigator, and other prospecting databases. Build accurate, segmented, and enriched prospect lists aligned with customer requirements.
• Data Management, Manipulation & Transformation: Extract, clean, normalize, deduplicate, enrich, segment, and manipulate large prospect datasets. Manage CSV and spreadsheet processing, field mapping, data transformation, and the import/export of information between prospecting platforms, outreach systems, and CRM applications.
• Email Verification & List Hygiene: Use email verification and validation platforms such as Reoon, NeverBounce, and similar tools to maintain accurate prospect lists, identify invalid or risky addresses, reduce bounce rates, and protect sending reputation.
• Campaign Testing & Optimization: Conduct A/B testing across subject lines, messaging, personalization, calls to action, sending schedules, and outreach sequences. Analyze results and implement continuous improvements to maximize positive responses, qualified leads, and booked appointments.
• Campaign Monitoring & Reporting: Monitor key performance indicators, including bounce rates, inbox placement, delivery performance, reply rates, positive response rates, conversion rates, and appointments generated. Prepare regular performance reports and communicate findings and recommendations to internal stakeholders and customers.
• AI-Powered Lead Generation: Utilize AI tools and large language models such as ChatGPT, Claude, Gemini, Perplexity, and DeepSeek to support prospect research, data analysis, campaign copywriting, personalization, market research, and workflow automation.
• Workflow Automation & Process Improvement: Identify opportunities to automate repetitive prospecting, enrichment, data processing, and campaign management activities. Improve operational efficiency through platform integrations, standardized workflows, and emerging sales automation technologies.
• Customer Campaign Support: Provide ongoing technical and operational support to customers, troubleshoot campaign issues, recommend improvements, and maintain the performance of their lead generation programs throughout the customer relationship.
• Compliance & Best Practices: Maintain responsible outreach practices, appropriate opt-out and suppression processes, secure handling of prospect information, and awareness of applicable email marketing, privacy, and messaging regulations.

Qualifications

• 2–4 years of relevant experience in cold email infrastructure, outbound lead generation, email marketing automation, sales development operations, or a related technical marketing role.
• Strong practical understanding of domain management, DNS configuration, SPF, DKIM, DMARC, email authentication, and mailbox setup.
• Demonstrated experience managing cold email infrastructure, email warm-up, sender reputation, deliverability, inbox placement, and outbound sending best practices.
• Experience configuring custom tracking domains, branded tracking links, email signatures, and campaign tracking functionality.
• Hands-on experience with cold email and sales engagement platforms such as Instantly, Reply.io, Snov.io, or similar applications.
• Strong cold email copywriting skills, with experience developing personalized outbound campaigns, multistep sequences, and effective follow-up messaging.
• Experience managing multichannel outreach campaigns involving email, LinkedIn, SMS, and telephone prospecting.
• Familiarity with LinkedIn automation and prospecting tools such as Dripify, Linked Helper, and LinkedIn Sales Navigator.
• Experience using prospecting and data intelligence platforms such as Apollo, ZoomInfo, Lusha, Seamless.AI, or equivalent services.
• Good working knowledge of data enrichment, cleansing, manipulation, transformation, segmentation, deduplication, and data import/export processes.
• Familiarity with email verification platforms such as Reoon, NeverBounce, or similar services.
• Experience conducting A/B tests, interpreting campaign analytics, troubleshooting performance issues, and implementing data-driven improvements.
• Practical knowledge of AI platforms and large language models, including ChatGPT, Claude, Gemini, Perplexity, and DeepSeek.
• Strong written and verbal English communication skills, including the ability to communicate with international customers and develop professional, persuasive outreach copy.
• Excellent organizational and analytical skills, with the ability to manage multiple customer campaigns, technical configurations, and competing priorities.
• Comfortable working independently, taking ownership of technical challenges, and continuously researching new technologies and outreach methodologies.

Desirable Skills & Experience

• Experience using web scraping and data extraction platforms such as Apify, Firecrawl, Bright Data, and Octoparse.
• Knowledge of advanced data enrichment and waterfall enrichment workflows using platforms such as Clay.com.
• Experience building automated data enrichment, prospect research, and lead generation workflows using AI tools and third-party integrations.
• Familiarity with API integrations, webhooks, and workflow automation platforms such as Make, Zapier, or n8n.
• Experience working with Microsoft 365, Google Workspace, and third-party email hosting environments.
• Knowledge of CRM integrations, campaign attribution, and automated lead routing.
• Previous experience supporting recruitment and staffing businesses, particularly recruitment agency business development, hiring manager identification, job vacancy intelligence, and client acquisition campaigns.
• Experience managing lead generation campaigns for multiple customers, industries, or geographic markets.
• Familiarity with outreach localization, international prospecting, and adapting campaigns for different markets and languages.

Working Hours

• The successful candidate must be willing to work late and graveyard shifts to support U.S. business hours.
• Flexibility may be required to coordinate with international customers and manage campaigns operating across different time zones.

Location

• IT Park, Cebu City, Philippines, with hybrid remote-from-home flexibility.

Salary Information

• PHP 25,000–40,000 per month, negotiable based on relevant experience, technical proficiency, and demonstrated expertise in email infrastructure and outbound campaign management.
• Benefits include 18 days of leave, 13th month pay, state-mandated benefits, night differential, and HMO after regularization.
• High-spec laptop, external screens, VoIP phone, Bluetooth headset, and other equipment to support your role.