Co-Founder & Operator: Consumer Brand Portfolio

-- Not open for Consulting Partnerships --

FF Ventures | Philippines | Consumer Spin-Off

FF Ventures is an operating platform that builds and accelerates consumer ventures by partnering with founders and successors to turn operational complexity into scalable growth.

The Opportunity

We are in the middle of a turnaround project, which includes the launch and revamp of different consumer brands in the home cleaning vertical.

The operational backbone is already established: manufacturing, trusted sourcing, and existing distribution.

We are looking for a Co-Founder to build and execute a fast rollout of a consumer product line, with focus on marketing, brand building & online marketplaces rollouts.

Your Role:

As Co-Founder, you will be responsible for taking the brands from zero to scale.

You will:

• Co-design the brand positioning, offer, and go-to-market strategy
• Create an internal fundraising proposal, defend it
• Own performance marketing and growth experimentation end-to-end (Meta, Google, marketplaces, funnels, creatives, CRO)
• Design and validate customer acquisition, retention, and LTV mechanics
• Translate data into decisions — iterate fast, kill what doesn't work
• Design the operations, pricing, team, product
• Paid media & creative testing
• Early funnels & landing pages creation
• Marketplace launches
• Scaling the organization while the business grows

Collaborate closely with:

• FF Ventures (venture architecture, capital discipline, brand & commercial strategy)
• The family business (production, logistics, distribution, assets)
• Investors (existing)

As a Co-Founder of the business you have the opportunity to take a long term portfolio role, which gives you access to building meaningful global impact & equity positions. We are looking for a true Entrepreneur to partner with us, executional, authentic & interested in making a difference.

Who this is for:

You are likely a strong fit if you:

• Have hands-on performance marketing experience (not just agency-side decks)
• Have taken at least one product or brand from 0–1 or early scale
• Understand unit economics, CAC/LTV, contribution margins
• Started a business before and look for an opportunity ready to be kickstarted

Especially suited for:

• Exceptional talent with international competitive experience (must have)
• Performance marketers ready to step into an entrepreneurial ownership role
• Operators from D2C, FMCG, or marketplaces brands who want to build
• Startup talent who want to learn how to build profitable consumer businesses
• Founders who prefer co-creation with an operating partner over solo risk

Compensation & Structure:

• Meaningful equity opportunity
• Performance-linked upside
• Long-term role with autonomy and real decision power