Overview:
The CLV Growth Specialist is primarily accountable for driving customer lifetime value and engagement growth by translating data-driven insights and capabilities into scalable programs, campaigns, and commercial initiatives. Sitting at the intersection of growth strategy, analytics, and execution, this role focuses on identifying the most impactful growth opportunities and bringing them to life through coordinated efforts across marketing, product, and data teams.
This individual plays a key role in ensuring that growth initiatives are grounded in strong business logic, effectively executed, and continuously optimized based on performance and customer behavior.
What you will do:
- Developing and owning customer lifetime value and engagement strategies — identifying key growth levers across customer segments and lifecycle stages, and translating them into actionable initiatives
- Designing and driving growth campaigns and programs end-to-end — from ideation and business case development through execution, measurement, and iteration — in collaboration with marketing and product teams
- Building commercial models, business cases, and forecasts for growth initiatives — ensuring investments are aligned with expected impact on key metrics such as revenue, engagement, and product adoption
- Managing growth initiatives across their lifecycle — coordinating cross-functional stakeholders, tracking delivery, and ensuring programs are executed effectively and on time
- Working closely with data and analytics teams to define and measure success — identifying opportunities for experimentation, testing hypotheses, and scaling successful approaches
- Supporting go-to-market planning and execution — ensuring alignment across marketing, product, and commercial stakeholders to deliver cohesive and impactful customer experiences
What we are looking for:
- 3–5 years of working experience in growth, marketing, consulting, or commercial roles— ideally within fintech, e-commerce, or technology companies
- Demonstrated experience driving growth initiatives or campaigns that resulted in measurable business outcomes
- Strong analytical and commercial thinking—ability to translate data and insights into actionable strategies
- Experience working with cross-functional teams including marketing, product, and analytics
- Strong communication skills—able to articulate ideas clearly and influence stakeholders
- Familiarity with experimentation frameworks and performance measurement is a plus
- College graduate. Preferably a degree in business, economics, engineering, or related courses
