Position Summary
The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.
This is a high-impact, in-office leadership role at the firm's California headquarters, where close collaboration, accountability, and execution speed are paramount.
Key Responsibilities
Marketing Strategy & Execution
- Own and execute the firm's full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
- Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
- Manage external vendors, advertising partners, and agencies with strict performance oversight.
- Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.
Intake, Referrals & Conversion Management
- Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
- Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.
- Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.
Data & Performance Optimization
- Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.
- Use marketing analytics and performance data to guide decision-making and optimize channel spend.
- Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
- Drive a culture of testing, measurement, and continuous improvement.
Team Leadership & In-Office Culture
- Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
- Establish and enforce high-performance standards across all marketing and intake staff.
- Foster a collaborative, driven, and execution-focused team culture.
- Develop hiring, training, and coaching systems to continually uplevel talent across both departments.
Required Qualifications
- 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.
- 5+ years in a leadership role managing both marketing and operations teams.
- Strong preference for candidates with experience in Personal Injury law or legal marketing.
- Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools).
- Proven success in managing intake performance and lead conversion in a high-volume environment.
- Exceptional analytical skills; ability to derive insight from data and optimize accordingly.
- Strong leadership presence; capable of driving urgency, accountability, and performance in-person.
- Hands-on, execution-focused approach with high attention to detail.
Preferred Tools & Systems Experience
- Filevine, Lead Docket (or similar CRM/intake software)
- Google Analytics, Looker Studio, or Tableau
- CallRail or call tracking software
- RingCentral, Time Doctor, and Google Workspace
- Experience integrating marketing automation with intake workflows
