Role Overview
The Chief Marketing Officer (CMO) is responsible for leading the overall marketing strategy and execution across a portfolio of restaurant brands. This role drives brand growth, customer acquisition, and revenue through innovative, data-driven marketing initiatives.
The CMO will oversee brand management, digital marketing, customer engagement, product positioning, and market expansion while ensuring alignment with business objectives and operational capabilities.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive, multi-brand marketing strategy aligned with the company's growth objectives
- Lead brand positioning, differentiation, and long-term equity building
- Partner with executive leadership to drive revenue growth, market share, and profitability
- Identify emerging market trends, customer behaviors, and competitive opportunities
Brand & Marketing Management
- Oversee brand architecture and consistency across all concepts and channels
- Ensure strong and cohesive brand identity, messaging, and storytelling
- Lead campaign development for product launches, promotions, and seasonal initiatives
- Manage agency relationships, creative direction, and media planning
Digital & Customer Engagement
- Drive digital transformation across all marketing channels.
- Optimize customer acquisition, retention, and lifetime value through data analytics and insights
- Enhance omnichannel customer experience across dine-in, takeout, and delivery
Sales & Revenue Growth
- Collaborate with operations and commercial teams to align marketing initiatives with sales targets
- Develop pricing, promotion, and menu strategies that drive traffic and profitability
- Monitor campaign performance and ROI, adjusting strategies accordingly
Data & Analytics
- Leverage customer data, market research, and performance metrics to inform decision-making
- Establish KPIs and dashboards to track marketing effectiveness
- Utilize insights to continuously improve customer engagement and conversion
Team Leadership
- Build, lead, and develop a high-performing marketing organization
- Foster a culture of innovation, accountability, and collaboration
- Manage budgets efficiently and ensure optimal resource allocation
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
- 12–15+ years of progressive marketing leadership experience, ideally within the restaurant or food service industries
- Proven track record of driving brand growth and revenue at scale
- Strong expertise in digital marketing, CRM, and customer analytics
- Experience managing multi-brand or multi-unit business environments is highly preferred
